Beyond the core

Expand your market without abandoning your roots

Chris Zook

225 pages, parution le 18/12/2003

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Résumé

All companies must grow to survive--but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth or even hits the wall?

In Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution. These sequences of moves carry less risk than diversification, yet they can create enormous competitive advantage, because they stem directly from what the company already knows and does best.

Based on extensive research on the growth patterns of thousands of companies worldwide, including CEO interviews with 25 top performers in adjacency growth, Beyond the Core 1) identifies the adjacency pattern that most dramatically increases the odds of success: "relentless repeatability;" 2) offers a systematic approach for choosing among a range of possible adjacency moves; and 3) shows how to time adjacency moves during a variety of typical business situations. Beyond the Core shows how to find and leverage the best avenues for growth--without damaging the heart of the firm. Chris Zook is a director of Bain & Co. and leads the company's Global Strategy Practice. He resides in Boston, Massachusetts.

The Growth Crisis: Dangerous Moves Beyond the Core
Visualizing the Ideal: The First Principle of Adjacency Growth
Evaluating Adjacency Moves: Balancing Desire with Data
Orchestrating Adjacency Moves: Strengthening the Core Versus Investing in Adjacencies
Executing Adjacency Moves: Managing the Key Organizational Issues That Most Influence Success or Failure
Transforming Through Adjacency Moves: Redefining the Core Through Adjacencies
Afterword
Appendix
Notes
Bibliography
Index

Caractéristiques techniques

	PAPIER
Éditeur(s)	Harvard Business School Press (HBS)
Auteur(s)	Chris Zook
Parution	18/12/2003
Nb. de pages	225
Format	16 x 24
Couverture	Relié
Poids	525g
Intérieur	Noir et Blanc
EAN13	9781578519514
ISBN13	978-1-57851-951-4