Big Brown

The untold story of UPS

Greg Niemann

272 pages, parution le 04/04/2007

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Résumé

Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world's most underestimated and misunderstood companies.

For the first time, a UPS "lifer" tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey-one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash-a model that is still reflected in UPS culture today.

Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical "anti-marketing" bias (why brown?) to its sterling brand loyalty and reputation for quality.

Sommaire

The Cult of the UPS Driver
The Greatest American Capitalist You've Never Heard of
Birth of a Delivery Service: The Emerald City
The First Big Brown: An Environment for Opportunity
Determined Men Can Do Anything: New City, New Name
Job for a Lifetime
Going National
Advancing Social Responsibility
The World's Ninth-Largest Airline
Brown Around the Globe: Beyond the United States
A Leader in Logistics: The Decision to Go Public
The Legacy of Jim Casey
Appendix A UPS Glossary of Terms
Appendix B UPS Worldwide Facts

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Greg Niemann
Parution	04/04/2007
Nb. de pages	272
Format	16 x 24
Couverture	Relié
Poids	465g
Intérieur	Noir et Blanc
EAN13	9780787994020
ISBN13	978-0-7879-9402-0