Blog Rules

A Business Guide to Managing Policy, Public Relations, and Legal Issues

Nancy Flynn

224 pages, parution le 27/07/2006

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Indisponible

Résumé

Legally and ethically regulate employees' personal blogs that mention the company
Protect trade secrets and other proprietary information
Manage the legal and business exposure associated with corporate blogs
Respond swiftly and effectively to blog assaults against the company-and much more.

The book helps you control your message and your brand, showing you how to train and familiarize your people with the rules you've established, and how to protect your reputation from both internal and external sources. Featuring secrets, strategies, and success stories from real-life companies, including IBM and Stonyfield Farms, Blog Rules is the one guide you need to ensure that your organization is helped and not hindered by this revolutionary tool.

L'auteur - Nancy Flynn

Nancy Flynn (Columbus, OH) is the author of The ePolicy Handbook (0-8144-7091-2) and Writing Effective E-Mail.

Sommaire

The Case for Strategic Blog Management
Legal Risks and Regulatory Rules in the Blogosphere: Why Every Employer Must Establish Blog Policies and Procedures
Designing and Implementing Effective Blog Rules and Policies
The Blog Is All About Content
Blog Backlash: Employers Fight Back with Lawsuits and Pink Slips
Public Relations in the Blogosphere: Telling Your Story, Recruiting Customer Evangelists,
Managing Your Reputation in the Blogosphere
Putting Business Blogs to Work: IBM and Edelman Share Blog Secrets, Strategies, and Success Stories
Appendix A: Thirty-Six Blog Rules: Best Practices to Keep You out of Court with Your Corporate Reputation Intact
Appendix B: Sample Blog Policies

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Amacom
Auteur(s)	Nancy Flynn
Parution	27/07/2006
Nb. de pages	224
Format	15,5 x 23,5
Couverture	Broché
Poids	370g
Intérieur	Noir et Blanc
EAN13	9780814473559
ISBN13	978-0-8144-7355-9