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Blog Rules
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Blog Rules

Blog Rules

A Business Guide to Managing Policy, Public Relations, and Legal Issues

Nancy Flynn

224 pages, parution le 27/07/2006

Résumé

  • Legally and ethically regulate employees' personal blogs that mention the company
  • Protect trade secrets and other proprietary information
  • Manage the legal and business exposure associated with corporate blogs
  • Respond swiftly and effectively to blog assaults against the company-and much more.

The book helps you control your message and your brand, showing you how to train and familiarize your people with the rules you've established, and how to protect your reputation from both internal and external sources. Featuring secrets, strategies, and success stories from real-life companies, including IBM and Stonyfield Farms, Blog Rules is the one guide you need to ensure that your organization is helped and not hindered by this revolutionary tool.

L'auteur - Nancy Flynn

Nancy Flynn (Columbus, OH) is the author of The ePolicy Handbook (0-8144-7091-2) and Writing Effective E-Mail.

Sommaire

  • The Case for Strategic Blog Management
  • Legal Risks and Regulatory Rules in the Blogosphere: Why Every Employer Must Establish Blog Policies and Procedures
  • Designing and Implementing Effective Blog Rules and Policies
  • The Blog Is All About Content
  • Blog Backlash: Employers Fight Back with Lawsuits and Pink Slips
  • Public Relations in the Blogosphere: Telling Your Story, Recruiting Customer Evangelists,
  • Managing Your Reputation in the Blogosphere
  • Putting Business Blogs to Work: IBM and Edelman Share Blog Secrets, Strategies, and Success Stories
  • Appendix A: Thirty-Six Blog Rules: Best Practices to Keep You out of Court with Your Corporate Reputation Intact
  • Appendix B: Sample Blog Policies
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Caractéristiques techniques

  PAPIER
Éditeur(s) Amacom
Auteur(s) Nancy Flynn
Parution 27/07/2006
Nb. de pages 224
Format 15,5 x 23,5
Couverture Broché
Poids 370g
Intérieur Noir et Blanc
EAN13 9780814473559
ISBN13 978-0-8144-7355-9

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