Brands and Gaming

The Computer Gaming Phenomenon and its Impact on Brands and Business

David Nichols, Tom Farrand, Tom Rowley, Matt Avery

168 pages, parution le 07/12/2005

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Résumé

The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development

L'auteur - David Nichols

David Nichols, Tom Farrand, and Tom Rowley all work for Added Value, a leading brand consultancy who have done pioneering and influential work in the area of Brands and Gaming.

L'auteur - Tom Farrand

David Nichols, Tom Farrand, and Tom Rowley all work for Added Value, a leading brand consultancy who have done pioneering and influential work in the area of Brands and Gaming.

L'auteur - Tom Rowley

David Nichols, Tom Farrand, and Tom Rowley all work for Added Value, a leading brand consultancy who have done pioneering and influential work in the area of Brands and Gaming.

L'auteur - Matt Avery

Matt Avery is the Managing Director of Brands in Gaming Ltd, who specialize in brand consultancy for the computer gaming industry.

Sommaire

Gaming Market Overview
What is Gaming ?
The Culture of Gaming
Will Gaming Replace TV?
Gaming Gets Active
Mobile Gaming
Gaming Industry Structure
Brands in Gaming Today
Strategies for Your Brand to Enter the Gaming Space
Futureshock

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Palgrave
Auteur(s)	David Nichols, Tom Farrand, Tom Rowley, Matt Avery
Parution	07/12/2005
Nb. de pages	168
Format	16 x 24
Couverture	Relié
Poids	414g
Intérieur	Noir et Blanc
EAN13	9781403998972
ISBN13	978-1-4039-9897-2