Business economics and managerial decision making

Trefor Jones

570 pages, parution le 07/05/2004

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Résumé

Business Economics and Managerial Decision Making is an essential introduction to business economics. A core textbook for students with a grounding in introductory microeconomics, it examines the nature and structure of the firm, and explores the economic principles underlying major business decisions. This accessible text avoids overly mathematical analysis, using diagrams, graphs and tables to explain economic theory.

Trefor Jones draws upon current research and real-world examples from around the globe to illustrate the practical implications of economic theory for the business of the firm. In addition, a major chapter-length case study of a single enterprise (Stagecoach plc) provides an integrative real-world analysis of the core concepts and major theories developed throughout the book.

Extending the approach traditionally taken by business economics texts, Trefor Jones introduces material on the boundaries of the firm, including its growth and development, diversification and mergers. Business Economics and Managerial Decision Making:

discusses managers' responsibilities to owners and/or stakeholders
analyses the decision making of the firm in relation to the market
examines why firms exist and how they determine their boundaries
explores the economics of growth, diversification and vertical integration of the firm
investigates decision making by private firms in government regulated industries
addresses the reasons for the existence of public sector organisations and the differences in objectives and decision making.

Sommaire

Ownership control and corporate governance.
Knowing the Market.
Understanding Production and Costs.
Pricing, Promotional and Investment Policies.
Strategic Decisions: The Growth and Development of the Firm.
Decision Making in the Regulated and Public Sectors.

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Trefor Jones
Parution	07/05/2004
Nb. de pages	570
Format	19 x 23,5
Couverture	Broché
Poids	1200g
Intérieur	Noir et Blanc
EAN13	9780471486749