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Business Plan Guide

Librairie Eyrolles - Paris 5e

Business Plan Guide

Business Plan Guide

Brian Ford, Jay Bornstein, Patrick Pruitt, Collectif - Ernst and Young - Collection Business

234 pages, parution le 29/06/2007 (3eme édition)


From the trusted name of Ernst & Young, this book outlines a proven way to put together a successful business plan

The Ernst & Young Business Plan Guide, Third Edition contains the most up-to-date information on researching, writing, and presenting a winning business plan. This practical guide leads readers carefully through every aspect involved in planning and development-illustrating each step with realistic examples. It covers the nuts-and-bolts of formatting and design; techniques on how to tailor a plan to the various people and institutions who will review it; new information on funding and financing methods; special provisions for restructuring and bankruptcy; and much more. Completely revised to reflect today's dynamic business environment, this detailed resource also tells readers what to include as attachments to their business plan and discusses the impact of information technology on keeping their business plan up to date.

Brian R. Ford (Philadelphia, PA) is Ernst & Young's national gaming industry specialist. Jay M. Bornstein (Philadelphia, PA) is a tax partner at Ernst & Young LLP. Patrick Pruitt (Philadelphia, PA) is a partner at Ernst & Young who specializes in working with clients in strategic growth markets. Ernst & Young LLP is one of the nation's leading professional services firms, providing tax, assurance, and advisory business services to thousands of individuals as well as domestic and global business.

L'auteur - Brian Ford

Brian Ford (Philadelphia, PA). As Ernst & Young's national gaming industry specialist, Brian serves as a coordinating partner on both audit and special engagement projects throughout the industry. For virtually his entire career, he has worked in the gaming industry serving clients in the areas of internal control, litigation support, corporate finance, restructuring, and mergers and acquisitions. The proliferation of gaming-industry clients has given Brian the opportunity to serve clients in every corner of the globe for the past 32 years. He has worked with startups, in Eastern Europe, Moscow and Australia, and regulators in many countries, as well as throughout the United States. In addition to his vast experience with hotels and gaming, Brian was the founding chairman of the annual New Jersey Gaming Conferences, which is sponsored by the New Jersey Society of CPAs. Brian has his degree from Rutgers University.

L'auteur - Jay Bornstein

Jay Bornstein (Philadelphia, PA) is a tax partner at Ernst & Young.

L'auteur - Patrick Pruitt

Patrick Pruitt (Philadelphia, PA) is a partner in Ernst & Young specializing in work with clients in our Strategic Growth Markets where he has worked extensively with clients accessing the capital markets.

L'auteur - Collectif - Ernst and Young

Collectif d'auteurs du cabinet d'audit Ernst & Young.


  • The Purpose of a Business Plan.
    • The Business Plan.
    • Who Reads the Business Plan?
    • Legal Forms of a Business.
    • Due Diligence.
  • An In-Depth Look at a Business Plan.
    • Contents.
    • Executive Summary.
    • General Company Description.
    • Products And Services.
    • Marketing Plan.
    • Operational Plan.
    • Management And Organization.
    • Major Milestones.
    • Structure And Capitalization.
    • Financial Plan.
    • Confidentiality Agreements.
    • Further Considerations.
  • Other Resources for Entrepreneurs.
    • Resources for the Entrepreneur.
    • Conclusion.
Voir tout

Caractéristiques techniques

Éditeur(s) Wiley
Auteur(s) Brian Ford, Jay Bornstein, Patrick Pruitt, Collectif - Ernst and Young
Collection Business
Parution 29/06/2007
Édition  3eme édition
Nb. de pages 234
Format 15 x 23
Couverture Broché
Poids 313g
Intérieur Noir et Blanc
EAN13 9780470112694
ISBN13 978-0-470-11269-4


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