Business Plans for Dummies
Paul Tiffany, Steven D. Peterson, Colin Barrow - Collection For Dummies
Résumé
A new edition-packed with new material-of the indispensable guide to great business plans
A good business plan is vital to the success of any new business. It's the most direct way to garner financial support and investors and a powerful tool for giving a company a direction and goals. Business Plans For Dummies, Second Edition guides large and small businesses alike in designing the right business plan and in using it in the right way. This new edition-featuring 25 percent new and updated information-offers fresh coverage of important topics since the last edition, such as company values, identifying customer and market opportunities, technological trends, global business opportunities, and social responsibility in light of recent corporate scandals.
Much more than just a one-time formality, a business plan should be updated regularly to reflect shifting business realities and changing business goals. A good business plan is a vital tool in a company's efforts to:
- Determine future direction
- Survey the business environment
- Assess the capabilities and resources of the business
- Design effective business strategies
- Motivate employees to meet objectives
Only 25 percent of new businesses survive beyond their first three years; the odds are stacked against every new business. This invaluable resource gives business leaders a no-nonsense approach to staying afloat, rising above the risks, and enjoying the rewards of success.
L'auteur - Paul Tiffany
Autres livres de Paul Tiffany
L'auteur - Steven D. Peterson
Autres livres de Steven D. Peterson
L'auteur - Colin Barrow
Colin Barrow is head of the Enterprise Group at Cranfield School of Management. He is the author of many successful business books including Financial Management for the Small Business, The Business Enterprise Handbook and The Business Plan Workbook from Kogan Page's Business Enterprise series.
Sommaire
- Determining Where You Want to Go
- Sizing Up Your Marketplace
- Weighing Your Company's Prospects
- Looking to the Future
- A Planner's Toolkit
- The Part of Tens
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Wiley |
| Auteur(s) | Paul Tiffany, Steven D. Peterson, Colin Barrow |
| Collection | For Dummies |
| Parution | 27/08/2004 |
| Édition | 2eme édition |
| Nb. de pages | 380 |
| Format | 19 x 23 |
| Couverture | Broché |
| Poids | 805g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780764570261 |
| ISBN13 | 978-0-7645-7026-1 |
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