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Business Plans for Dummies

Librairie Eyrolles - Paris 5e

Business Plans for Dummies

Business Plans for Dummies

- Collection For Dummies

380 pages, parution le 27/08/2004 (2eme édition)


A new edition-packed with new material-of the indispensable guide to great business plans

A good business plan is vital to the success of any new business. It's the most direct way to garner financial support and investors and a powerful tool for giving a company a direction and goals. Business Plans For Dummies, Second Edition guides large and small businesses alike in designing the right business plan and in using it in the right way. This new edition-featuring 25 percent new and updated information-offers fresh coverage of important topics since the last edition, such as company values, identifying customer and market opportunities, technological trends, global business opportunities, and social responsibility in light of recent corporate scandals.

Much more than just a one-time formality, a business plan should be updated regularly to reflect shifting business realities and changing business goals. A good business plan is a vital tool in a company's efforts to:

  • Determine future direction
  • Survey the business environment
  • Assess the capabilities and resources of the business
  • Design effective business strategies
  • Motivate employees to meet objectives

Only 25 percent of new businesses survive beyond their first three years; the odds are stacked against every new business. This invaluable resource gives business leaders a no-nonsense approach to staying afloat, rising above the risks, and enjoying the rewards of success.

L'auteur Paul Tiffany

Autres livres de Paul Tiffany

L'auteur Steven D. Peterson

Autres livres de Steven D. Peterson

L'auteur Colin Barrow

Colin Barrow is head of the Enterprise Group at Cranfield School of Management. He is the author of many successful business books including Financial Management for the Small Business, The Business Enterprise Handbook and The Business Plan Workbook from Kogan Page's Business Enterprise series.


  • Determining Where You Want to Go
  • Sizing Up Your Marketplace
  • Weighing Your Company's Prospects
  • Looking to the Future
  • A Planner's Toolkit
  • The Part of Tens
Voir tout

Caractéristiques techniques du livre "Business Plans for Dummies"

Éditeur(s) Wiley
Auteur(s) Paul Tiffany, Steven D. Peterson, Colin Barrow
Collection For Dummies
Parution 27/08/2004
Édition  2eme édition
Nb. de pages 380
Format 19 x 23
Couverture Broché
Poids 805g
Intérieur Noir et Blanc
EAN13 9780764570261
ISBN13 978-0-7645-7026-1


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