Business plans that work

A guide for small business

Jeffry A. Timmons, Andrew Zacharakis, Stephen Spinelli

184 pages, parution le 07/06/2004

Ajouter à une liste

Indisponible

Résumé

Plans That Work arms entrepreneurs and small business owners with an easy-to-follow template for writing persuasive business plans, along with proven models that can be used to analyze potential business opportunities from initial idea to viable venture. This value-packed book will show both entrepreneurs and current business owners how to:

Determine what to include in each plan, why, and for whom
Recognize and avoid common pitfalls in the process
Use the renowned Timmons Model to analyze potential business opportunities

L'auteur - Jeffry A. Timmons

Jeffry A. Timmons (Greenfield, NH) is the director of the Price-Babson College Fellows Program at Babson College.

L'auteur - Andrew Zacharakis

Andrew Zacharakis (Bedford, MA) is the Paul T. Babson Term Chair in Entrepreneurship at Babson.

L'auteur - Stephen Spinelli

Stephen Spinelli (Longmeadow, MA) is the founder of Jiffy Lube International and director of Babson's Arthur M. Blank Center for Entrepreneurship.

Sommaire

Entrepreneurs Create the Future
Before You Start Writing Your Plan: Asking the Right Questions
Getting Started
Industry: Zoom Lens on Opportunity
Company and Product Description: Selling Your Vision
Marketing Plan: Reaching the Customer
Operations and Development: Execution
Team: The Key to Success
The Critical Risks and Offering Plan Sections
Financial Plan: Telling Your Story in Numbers

Voir tout

Replier

Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Jeffry A. Timmons, Andrew Zacharakis, Stephen Spinelli
Parution	07/06/2004
Nb. de pages	184
Format	15 x 23
Couverture	Broché
Poids	271g
Intérieur	Noir et Blanc
EAN13	9780071412872
ISBN13	978-0-07-141287-2