Business Research Projects

A.D. Jankowicz

400 pages, parution le 11/02/2005 (4^eme édition)

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Résumé

Now in its fourth edition, this respected and comprehensive text and companion website provides a clear guide to planning and undertaking business research projects and dissertations. Dealing with every stage of project work - from inception, reviewing the literature, gathering and analysing the data, to writing up and presenting the report - this book is an ideal text for all students engaged in business research projects and dissertations, and their lecturers.

Benefits

This books approach is one of practical relevance and pragmatism supported by theory, most business students will not become business researchers and this book tells students what they need to do''.
The structure takes the students through each stage of the process, from selecting the research topic, through collecting and analysing the data, to writing up the final report.
A key strength of this text lies in the range of material covered - this book covers all the key topics on both research methods AND project management.
Excellent support for students undertaking a business research project: action checklists, self-check questions and answers, summary methods and techniques.

L'auteur - A.D. Jankowicz

A.D. Jankowicz PhD, C Psych is Reader in Management at the University of Teeside, UK, and Director of the Central and Eastern European Research Centre at the Business School. He has over twenty years' experience of supervision of management projects at undergraduate, postgraduate and post-experience level.

Sommaire

Getting Started
- Introduction
- Purpose and objectives of a project
- Choosing a topic
- Standards of assessment
- Getting organized
Key Issues in Depth
- What is research anyway?
- The role you?re in
- Reviewing and using the literature
A Guide to Empirical Work
- Planning empirical work
- Methods and techniques
- Semi-structured, open-ended techniques
- Fully structured techniques
- Further techniques
- Writing it up

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Thomson
Auteur(s)	A.D. Jankowicz
Parution	11/02/2005
Édition	4^eme édition
Nb. de pages	400
Format	18,5 x 24,5
Couverture	Broché
Poids	875g
Intérieur	Noir et Blanc
EAN13	9781844800827
ISBN13	978-1-84480-082-7