Chindia

How China and India Are Revolutionizing Global Business

Pete Engardio

224 pages, parution le 14/12/2006

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Résumé

The best minds at BusinessWeek explore ways your company can survive-and thrive-amid the business growth and innovation of China and India

The economic rise of China and India has changed the way the world does business-and today's companies need to step up their game. This in-depth report, edited by a senior writer at BusinessWeek, goes behind the headlines of the new "megamarkets" to explore how your company can stay competitive. With a diverse array of viewpoints, ideas, and forward-thinking strategies, Chindia discusses new avenues businesses can use to embrace change and encourage growth.

Brings together reporting and analysis on China's and India's emerging markets, from the reporters of the world's most widely read business magazine
Provides need-to-know information for people to plan for the future of their businesses
Features an introduction from Engardio, as well as chapter introductions explaining how the stories fit together and concluding summaries of major points for each chapter

Sommaire

The rise of Chindia
The new global paradigm
The new corporate model
The new megamarkets
The leap ahead
The financial challenge
The education challenge
The social agenda
The ecological and energy challenge
The new competitive challenge

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Pete Engardio
Parution	14/12/2006
Nb. de pages	224
Format	14 x 23
Couverture	Broché
Poids	560g
Intérieur	Noir et Blanc
EAN13	9780071476577
ISBN13	978-0-07-147657-7