Competing on Analytics

The New Science of Winning

Thomas H. Davenport, Jeanne G. Harris - Collection General Management

218 pages, parution le 13/04/2007

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Résumé

You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool. In "Competing on Analytics: The New Science of Winning," Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price; accelerate product innovation; optimize supply chains; and identify the true drivers of financial performance. A wealth of examples--from organizations as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Sox--illuminate how to leverage the power of analytics.

L'auteur - Thomas H. Davenport

Thomas Davenport holds the President's Chair in Information Technology and Management at Babson College. He is director of research for Babson Executive Education; an Accenture Fellow; and author, co-author, or editor of nine books, including Working Knowledge: How Organizations Manage What They Know (HBS Press, 1997).

Sommaire

The Nature of Analytical Competition
- The Nature of Analytical Competition
- What Makes an Analytical Competitor?
- Analytics and Business Performance
- Competing on Analytics with Internal Processes
- Competing on Analytics with External Processes
Building an Analytical Capability
- A Road Map to Enhanced Analytical Capabilities
- Managing Analytical People
- The Architecture of Business Intelligence
- The Future of Analytical Competition

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Harvard Business School Press (HBS)
Auteur(s)	Thomas H. Davenport, Jeanne G. Harris
Collection	General Management
Parution	13/04/2007
Nb. de pages	218
Format	16 x 24,5
Couverture	Relié
Poids	540g
Intérieur	Noir et Blanc
EAN13	9781422103326
ISBN13	978-1-4221-0332-6