Competitive strategy dynamics

Kim Warren

346 pages, parution le 17/10/2002

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Résumé

The complexity and dynamism of modern industries and businesses has exposed shortcomings in the strategy tools currently in widespread use. Senior management is in urgent need of a practical, fact-based, but rigorous approach for understanding how their organizations function, interact with competitors and their market place, and deliver performance over time. The Strategy Dynamics approach offers a means for accomplishing this task, and building a more confident and prosperous path into the future. Kim Warren provides a very clear and accessible introduction to the Strategy Dynamics approach in Competitive Strategy Dynamics. He offers powerful but usable frameworks to explain and deliver the key concern of senior managers and investors - business performance through time. In addition to tangible factors such as customers and staff, he shows how to deal with the unavoidable influence of 'soft' factors such as morale, quality, reputation and capabilities. He also explains how the Strategy Dynamics approach is relevant and applicable to all contexts - new venture development, rapid growth, maturity, decline, rivalry, market entry and so on. Competitive Strategy Dynamics has been written for MBA and Executive Education courses in strategic management, business policy and international management, but the concepts are relevant, too, in other subjects, such as marketing, organizational behavior and new venture development. It is also an important tool for strategy consultants and practising managers, whether in large or small firms, manufacturing or service sectors, public service or not-for-profit organizations. ContentsPart I Getting Started

The Critical Path - the Meaning of "Dynamics"
Strategic Resources - the Fuel of Firm Performance
Getting Specific - Quantifying Change
Building the Machine - Reinforcing Feedback between Resources
Removing the Brakes - Balancing Feedback Holds Back Growth
The Strategic Architecture - Designing the System to Perform

Part II Further Concepts

The Hard Face of Soft Factors - the Power of Intangible Resources
Into Battle - the Dynamics of Rivalry
Building the Capability to Perform
Keeping the Wheels on the Road - Steering the Dynamics of Strategy
Further Developments on Existing Strategy Concepts

Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Kim Warren
Parution	17/10/2002
Nb. de pages	346
Format	17,5 x 25
Couverture	Relié
Poids	739g
Intérieur	Noir et Blanc
EAN13	9780471899495
ISBN13	978-0-471-89949-5