Complete Guide to Internet Publicity
Creating and Launching Successful Online Campaigns
Résumé
You'll find detailed instructions on how to plan, design, and implement your campaign effectively so you can dramatically increase traffic to your Web site. You'll also learn how to take advantage of current technologies and industry standards such as search engine optimization, email marketing, email merge software, and syndication and affiliate programs.
Throughout the book, you'll discover inspiring and instructive vignettes and case studies based on over 1,000 online campaigns that you can apply to your own company. Plus you'll gain key information on how to measure and analyze the results of your campaign.
The definitive resource for PR and marketing professionals, this book covers the latest tools including:
- Direct email and newsletters
- Streaming audio and video
- Online seminars and workshops
- Webcasting conferences and presentations
- Using contests and sweepstakes
- customizable Word and HTML templates
- weekly live discussion groups
- valuable resource listings
Contents
Acknowledgments
Ch. 1 The Power of Internet Publicity 1
Ch. 2 E-Mail News Releases 13
Ch. 3 Online News Rooms 55
Ch. 4 Discussion Group Postings 95
Ch. 5 Newsletters and Direct Marketing 141
Ch. 6 Chat Tours 169
Ch. 7 Online Seminars and Workshops 219
Ch. 8 Web Site Registration and Linkage 267
Ch. 9 Contests and Other Fancy Promotions 311
Ch. 10 Syndicating Your Promotions 355
Ch. 11 Building an Online Publicity Operation 393
Appendix : Companion Web Site 421
Index
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Wiley |
Auteur(s) | Steve O'Keefe |
Parution | 20/02/2002 |
Nb. de pages | 436 |
Format | 19 x 23,5 |
Couverture | Broché |
Poids | 771g |
Intérieur | Noir et Blanc |
EAN13 | 9780471105800 |
Avantages Eyrolles.com
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