Consultant-Market Yourself

Raise Your Profile and Attract New Business

Robert Gentle

188 pages, parution le 07/01/2002

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Résumé

As a consultant, you're almost certainly looking for new business. But are you going about it in the right way? Perhaps as many as 9 out of 10 consultants waste their energy chasing new business, instead of building a market profile that will encourage new business to come to them. Consultant - Market Yourself teaches you how to build that market profile, using both obvious and not-so-obvious techniques. The book includes advice on:

getting into the media;
hitting the lecture circuit;
writing books and research reports;
issuing a regular newsletter;
producing advertising that works;
getting listed in national directories;
promoting yourself at trade exhibitions;
formulating a practical marketing strategy.

With an emphasis on practice rather than theory, the book illustrates key points with relevant examples and real-life case studies, Author Robert Gentle, a practising consultant, has used these techniques successfully for more than 10 years, both for himself and his corporate clients. Consultant - Market Yourself is essential reading for consultants in every industry sector, from management and finance to human resources and communications.

Contents

Introduction

What is a public profile?
Get listed in national directories
Get into the media
Write research reports
Write a book
Hit the lecture circuit
Promote yourself at trade exhibitions
Issue a regular newsletter
Advertise - but do so intelligently
Pulling it all together

References
Index

Caractéristiques techniques

	PAPIER
Éditeur(s)	Kogan Page
Auteur(s)	Robert Gentle
Parution	07/01/2002
Nb. de pages	188
Format	15 x 23,5
Couverture	Broché
Poids	290g
Intérieur	Noir et Blanc
EAN13	9780749436933
ISBN13	978-0-7494-3693-3