Contemporary Strategy Analysis

Robert M. Grant

516 pages, parution le 01/12/2009 (7^eme édition)

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Résumé

Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy.

In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness.

Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach.

Contemporary Strategy Analysis 7th edition is suitable for both MBA and advanced undergraduate students.

L'auteur - Robert M. Grant

ROBERT M. GRANT is Professor of Management at Georgetown University. He is also on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing meat pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, Eni, and other companies. He is also the author of Cases to Accompany Contemporary Strategy Analysis Fifth Edition (Blackwell, 2005).

Sommaire

Introduction
- The Concept of Strategy
The Tools of Strategy Analysis
- Goals, Values and Performance
- Industry Analysis: The Fundamentals
- Further Topics in Industry and Competitive Analysis
- Analyzing Resources and Capabilities
- Developing Resources and Capabilities
- Organization Structure and Management Systems: The Fundamentals of Strategy Implementation
The Analysis of Competitive Advantage
- The Nature and Sources of Competitive Advantage
- Cost Advantage
- Differentiation Advantage
Business Strategies in Different Industry Contexts
- Industry Evolution and Strategic Change
- Technology-based Industries and the Management of Innovation
- Competitive Advantage in Mature Industries
Corporate Strategy
- Vertical Integration and the Scope of the Firm
- Global Strategies and the Multinational Corporation
- Diversification Strategy
- Implementing Corporate Strategy: Management of the Multibusiness Firm
- Current Trends in Strategic Management

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Robert M. Grant
Parution	01/12/2009
Édition	7^eme édition
Nb. de pages	516
Format	24 x 16
Couverture	Broché
Poids	998g
Intérieur	Noir et Blanc
EAN13	9780470747100
ISBN13	978-0-470-74710-0