Contemporary Strategy Analysis

Robert M. Grant

548 pages, parution le 08/02/2005 (5^eme édition)

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Résumé

"Grant excels in combining accessibility and rigor in his coverage of difficult concepts in corporate strategy. His Contemporary Strategy Analysis is one of the best available textbooks for advanced undergraduates and MBAs."%%GEORGE YIP, London Business School

This best-selling text has gained widespread recognition for its rigorous approach to business strategy analysis. Introducing students to the fundamental concepts and principles of strategy, it reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies that will enhance the performance of their organizations.

Now in its fifth edition, the book has been thoroughly revised and updated to:

feature additional material on the strategic planning processes within companies
reflect recent work in the areas of resources and capabilities, industry evolution, and global strategy and the multinational company
include revisions to the section on knowledge management to reflect the maturing of this field
provide a more integrated view of corporate scope, and the organization and management of the multi-business firm
reconsider the shareholder value model, with more coverage of values and corporate social responsibility

Additional support is available at www.blackwellpublishing.com/grant. The website features a Guide for Instructors, downloadable PowerPoint slides, and a selection of new cases to help lecturers plan their courses and make teaching even easier.

L'auteur - Robert M. Grant

ROBERT M. GRANT is Professor of Management at Georgetown University. He is also on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing meat pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, Eni, and other companies. He is also the author of Cases to Accompany Contemporary Strategy Analysis Fifth Edition (Blackwell, 2005).

Sommaire

Introduction
- The Concept of Stategy
Tools of Strategy Analysis
- Goals, Values, and Performance
- Industry Analysis: the Fundamentals
- Further Topics in Industry and Competitive Analysis
- Analyzing Resources and Capabilities
- Organization Structure and Management Systems
The Analysis of Competitive Advantage
- The Nature and Sources of Competitive Advantage
- Cost Advantage
- Differentiation Advantage
Business Strategies in Different Industry Contexts
- Industry Evolution
- Technology-Based Industries and the Management of Innovation
- Competitive Advantage in Mature Industries
Corporate Strategy
- Vertical Integration and the Scope of the Firm
- Global Strategies and the Multinational Corporation
- Diversification Strategy
- Managing the Multibusiness Corporation
- Current Trends in Strategic Management

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Blackwell
Auteur(s)	Robert M. Grant
Parution	08/02/2005
Édition	5^eme édition
Nb. de pages	548
Format	19 x 24,5
Couverture	Broché
Poids	1059g
Intérieur	Noir et Blanc
EAN13	9781405119993
ISBN13	978-1-4051-1999-3