Corporate strategy
Conversation with pierre pupier
Xavier Fontanet, Pierre Pupier
Résumé
The key to making a business thrive in an increasingly competitive world can be summed up in one word: strategy.
With the support of Pierre Pupier, Xavier Fontanet has written a book that makes strategic thinking accessible, concrete, and captivating, allowing every reader to grasp and apply the methods used by top business leaders.
Pierre Pupier - entrepreneur and private equity investor specializing in SMEs - engages in a series of in-depth conversations with Xavier Fontanet, former CEO of Essilor. Under his leadership, Essilor's revenues grew from €500 million to €5 billion, and its market value increased a hundredfold.
Through these exchanges, the book unfolds like a story. Step by step, the reader follows Xavier's journey - from his early days at BCG, to leading Chantiers Bénéteau, Eurest, and finally Essilor - and discovers how strategic decisions are made at the highest level, in the real world, facing real challenges.
The concepts explored are universal: they apply equally to SMEs, mid-sized companies, and large corporations. By the end, the reader has not only understood strategy - they have learned to think like a strategist.
Xavier explains where profitability truly comes from, how to find and sustain growth, and how to mobilize teams to achieve ambitious goals.
This book is a practical guide and an initiation: it gives entrepreneurs, executives, and managers the real strategic tools used by leading CEOs, so they can apply them directly in their own companies.
Sommaire
Introduction
Part one: Strategy
Chapter 1. BCG (1): Lunch with Bruce
Chapter 2. BCG (2): Why are prices falling? the experience curve explained
Chapter 3. BCG (3): The value of market share
Chapter 4. BCG (4): The playground or segment
Chapter 5. BCG (5): The life cycle
Chapter 6. BCG (6): Finance at the service of strategy
Chapter 7. BCG (7): The BCG matrix
Setting perspective
Chapter 8. Beneteau (1): The little one that wriggles and the big one that snoozes
Chapter 9. Beneteau (2): Strategy isn’t just for big companies
Chapter 10. Eurest (1): The value of market share in services
Chapter 11. Eurest (2): When shareholders fight
Chapter 12. Essilor (1): Why is profitability falling and debt soaring?
Second part: Implementation of strategy (at Essilor)
Chapter 13. Essilor (2): Strategic insight through the portfolio
Chapter 14. Essilor (3): Parting with dilemmas and dead weights to start growing again
Chapter 15. Essilor (4): Pulling the rug out from under competitors: attacking USA (Sola)
Chapter 16. Essilor (5): Starting from scratch in a non-existent market: China in 1990
Chapter 17. Essilor (6): Europe supplies the ammunition (cash)
Chapter 18. Essilor (7): Allying with Japan, the Nikon-Essilor JV
Chapter 19. Essilor (8): When korean genius forces progress
Chapter 20. Essilor (9): India, the other huge market
Chapter 21. Essilor (10): A leader is never quiet: the us between 2000 and 2013
Chapter 22. Essilor (11): Entering the deeptech business
Chapter 23. Essilor (12): On Sola’s land: Australia”
Chapter 24. Essilor (13): A global leader needs to be at the forefront of every continent: latin America
Chapter 25. Essilor (14): The essential role of governance
Conclusion. Dinner with Sato
Appendix
1. Illustration of some of the strategic concepts presented in the first part of book
2. After Essilor: Xavier’s active “retirement” and skills transfer
3. Try Strathena
4. Xavier’s library
5. Pierre’s Library
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Manitoba |
| Auteur(s) | Xavier Fontanet, Pierre Pupier |
| Parution | 18/12/2025 |
| Nb. de pages | 256 |
| Format | 16 x 24 |
| Couverture | Broché |
| EAN13 | 9782376151036 |
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