Creating a Winning E-Business

H. Albert Napier - Collection Course Technology

450 pages, parution le 15/01/2006 (2^eme édition)

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Résumé

Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment.

Benefits:

Helps students learn about the key business elements of planning and starting an e-business from the ground up.
Addresses timely topics such as e-business security, creating business and marketing plans, payment methods, securing financing, marketing, and much more.
Presents checklists at the end of each chapter to establish reference points from the chapter concepts to the readers' own e-businesses.
Features completely updated end-of-chapter student exercises, including team case projects that promote classroom discussions and encourage peer-to-peer interaction.
Offers a student online companion web site that links the concepts in the book to online examples and provides links to additional information about specific topics.

Sommaire

Understanding E-Business
Defining Your E-Business Idea
Creating an E-Business Plan
Getting Your E-Business Off the Ground
Operating Your E-Business
Marketing Your E-Business
Taking Advantage of Affiliate Marketing
Designing Your Web Site
Understanding Web Technologies
Securing Your E-Business
Appendix: Creating a Web Site with Microsoft FrontPage

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Thomson
Auteur(s)	H. Albert Napier
Collection	Course Technology
Parution	15/01/2006
Édition	2^eme édition
Nb. de pages	450
Format	19 x 23,5
Couverture	Broché
Poids	700g
Intérieur	Noir et Blanc
EAN13	9780619217426
ISBN13	978-0-619-21742-6