Creativity, Inc.

Buiding and Inventing Organization

Jeff Mauzy, Richard Harriman

232 pages, parution le 13/05/2003

Ajouter à une liste

Indisponible

Résumé

Radical innovations always start with creativity--but many companies are allowing this critical wellspring to run dry. Jeff Mauzy and Richard Harriman argue that sustained leadership depends on making creativity a broad, enterprise-wide capability that is "on" all the time. In Creativity, Inc., they marshal forty years of research into how creative ideas happen and how they become innovations to reveal a set of fundamental principles for infusing creativity into every aspect of an organization. Through vivid examples from a wide range of industries, this book shows how companies can rework organizational climate, creative thinking, and actions to foster systemic creativity in individuals, in teams, and at the corporate level.

Contents

Introduction

Creative Thinking

The Dynamics That Underlie Creative Thinking
Becoming Creatively Fit as an Individual
Breaking and Making Connections for an Enterprise

Climate

The Climate for Creativity in an Enterprise
Personal Creative Climate: The Bubble

Action

Leadership: Fostering Systemic Creativity
Purposeful Creativity
Sustaining the Changes

Caractéristiques techniques

	PAPIER
Éditeur(s)	Harvard Business School Press (HBS)
Auteur(s)	Jeff Mauzy, Richard Harriman
Parution	13/05/2003
Nb. de pages	232
Format	16 x 24
Couverture	Broché
Poids	545g
Intérieur	Noir et Blanc
EAN13	9781578512072
ISBN13	978-1-57851-207-2