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Customer Relationship Management Essentials

Customer Relationship Management Essentials

Thomas P. Boehm, John Gosney

234 pages, parution le 01/10/2000

Résumé

A company's e-business prospects are often derailed by poor customer support because companies don't understand the frantic pace of Internet time. Procurement, fulfillment, and post-sale support can be severely crippled by poor communication channels. Customer Relationship Management Essentials explains the circular relationship between suppliers, technology, and customers, which together provide the infrastructure for customer support in an e-business environment. This book is geared mainly toward managers of IT divisions and/or those directly involved in making hands-on, technical decisions about the use of e-commerce strategies for a business.

Contents

Introduction
Part I: The Evolution of the E-Conomy Business Model of CRM
Chapter 1: Business Process Models and CRM
Chapter 2: Foundations of Customer-Centric Business
Chapter 3: Pre-Order Customer-Support Issues
Chapter 4: Point-of-Order Customer-Support Issues
Chapter 5: Post-Order Customer-Support Issues

Part II: Analysis of Successful CRM Sites
Chapter 6: CRM Case Study: Circuit City
Chapter 7: CRM Case Study: Marsh Supermarkets
Chapter 8: CRM Case Study: Amazon.com
Chapter 9: CRM Case Study: The Gap

Part III: Appendixes
Appendix A: Mechanics of a Successful CRM Web Interface
Appendix B: Pushing the Support Envelope: Total Process Coordination
Appendix C: CRM Gallery
Appendix D: E-Commerce Essentials
Index

L'auteur - Thomas P. Boehm

Thomas P. Boehm is a member of the senior technical staff at iProperty.com, a real-estate-transaction e-commerce solution provider, where he is responsible for the technical aspects of the Webcluster solution and providing customer support and training solutions. He also serves as technical director at Tekworks, Inc., which specializes in e-commerce Web site solutions. Previously, Thomas was the director of technology services at the Indiana University School of Dentistry, where he coordinated and administered the computer network and Internet activities. After receiving a master's degree in computer science from Purdue University, where he specialized in networking and database design, he joined a research team at the Purdue University School of Engineering in Indianapolis, Indiana, to work on a hierarchical storage solution project.

L'auteur - John Gosney

John Gosney

is a Web-Database Applications Developer for the IU School Dentistry. He works with ColdFusion, Macromedia Flash, Microsoft Active Server Pages, Java, and other Web-based technologies. He has worked as a consultant to Eli Lilly and Company in System Development and has developed and implemented several Web-based applications utilizing SQL. He is an experienced Web developer utilizing Microsoft FrontPage, Visual InterDev, and ColdFusion. He is the author of several books, including Business Intelligence With ColdFusion, Customer Relationship Management Essentials, and Web Enable Your Small Business In a Weekend.

Caractéristiques techniques

  PAPIER
Éditeur(s) Prima Publishing
Auteur(s) Thomas P. Boehm, John Gosney
Parution 01/10/2000
Nb. de pages 234
Format 19 x 24
Couverture Relié
Poids 722g
Intérieur Noir et Blanc
EAN13 9780761528456

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