
Customer Relationship Management Essentials
Résumé
Contents
Introduction
Part I: The Evolution of the E-Conomy Business Model of
CRM
Chapter 1: Business Process Models and CRM
Chapter 2: Foundations of Customer-Centric Business
Chapter 3: Pre-Order Customer-Support Issues
Chapter 4: Point-of-Order Customer-Support Issues
Chapter 5: Post-Order Customer-Support Issues
Part II: Analysis of Successful CRM Sites
Chapter 6: CRM Case Study: Circuit City
Chapter 7: CRM Case Study: Marsh Supermarkets
Chapter 8: CRM Case Study: Amazon.com
Chapter 9: CRM Case Study: The Gap
Part III: Appendixes
Appendix A: Mechanics of a Successful CRM Web
Interface
Appendix B: Pushing the Support Envelope: Total Process
Coordination
Appendix C: CRM Gallery
Appendix D: E-Commerce Essentials
Index
L'auteur - Thomas P. Boehm
Thomas P. Boehm is a member of the senior technical staff at iProperty.com, a real-estate-transaction e-commerce solution provider, where he is responsible for the technical aspects of the Webcluster solution and providing customer support and training solutions. He also serves as technical director at Tekworks, Inc., which specializes in e-commerce Web site solutions. Previously, Thomas was the director of technology services at the Indiana University School of Dentistry, where he coordinated and administered the computer network and Internet activities. After receiving a master's degree in computer science from Purdue University, where he specialized in networking and database design, he joined a research team at the Purdue University School of Engineering in Indianapolis, Indiana, to work on a hierarchical storage solution project.
L'auteur - John Gosney
is a Web-Database Applications Developer for the IU School Dentistry. He works with ColdFusion, Macromedia Flash, Microsoft Active Server Pages, Java, and other Web-based technologies. He has worked as a consultant to Eli Lilly and Company in System Development and has developed and implemented several Web-based applications utilizing SQL. He is an experienced Web developer utilizing Microsoft FrontPage, Visual InterDev, and ColdFusion. He is the author of several books, including Business Intelligence With ColdFusion, Customer Relationship Management Essentials, and Web Enable Your Small Business In a Weekend.
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Prima Publishing |
Auteur(s) | Thomas P. Boehm, John Gosney |
Parution | 01/10/2000 |
Nb. de pages | 234 |
Format | 19 x 24 |
Couverture | Relié |
Poids | 722g |
Intérieur | Noir et Blanc |
EAN13 | 9780761528456 |
Avantages Eyrolles.com
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