DoCoMoJapan's Wireless Tsunami
How One Mobile Telecom Created a New Market and Became a Global Force
The groundbreaking approach that brought extraordinary success to one mobile telecommunications company.
Almost a quarter century after their core management principles put them in nearly unassailable positions of market dominance, Japanese firms like Toyota, Sony, and Honda are still the standards to which other corporations aspire. Today, Japan's NTT DoCoMo is on the verge of attaining equal stature. DoCoMo is the world's second-largest mobile phone operator and, with its I-mode system, the first to roll out real, viable third-generation applications like Internet-ready mobile phones. This quantum leap in technology will very soon change the way we all send and receive information, from e-mail, paging, and voice to graphic business applications and entertainment.
But DoCoMo's success came not as a result of following the hard-and-fast models of its illustrious predecessors. In fact, it is much more a reflection of the ability of DoCoMo's management to carve out a creative niche within the confines of legendarily traditional Nippon Telephone and Telegraph.
Beck (co-author, The Attention Economy) and Accenture senior consultant Wade examine the enormous risks that DoCoMo took in pursuing a "bleeding edge" technology which analysts thought was superfluous, and how their daring almost single-handedly brought an entire global market into existence. It is this extraordinary story and the simple, powerful management themes ingrained in it that will drive companies the world over to emulate DoCoMo as they did the previous giants of Japanese industry.
AfterwordA. Intimacy and M-Commerce
B. Interview with Kouji Ohboshi
L'auteur - John C. Beck
John C. Beck, Ph.D., is the Director of International
Research at the prestigious Accenture Institute for
Strategic Change, where he is currently leading research
projects on globalization and the future of wireless
communication. He has written more than a hundred articles
on the topics of strategic management, corporate
leadership, organizational behavior, the global
marketplace, and business in Asia. He is also the
bestselling author, with Tom Davenport, of The Attention
Economy, which was named one of the ten best business books
of 2001 by both Amazon.com and Border's Books.
Beck earned his B.A. in East Asian Studies and Sociology summa cum laude from Harvard University, and was the first graduate of Harvard's integrative Ph.D. program in Business Studies. His dynamic business career has spanned the world and a variety of industries. He served as the senior strategic advisor to the First Prime Minister, Prince Ranariddh, during Cambodia's first three years as a democracy. He was Co-Director of the “Project on Strategies of the World's Largest 50 Companies” for the United Nations. He worked as the Far East Advisor with Monitor Company, a Boston-based strategy consultancy, and oversaw the start-up of their operations in Korea and Japan. Beck was also President of Asian Business Information and Publisher of The Asian Century, a newsletter specializing in the strategic analysis of Asian companies and industries.
In addition to his work with Accenture, Beck is a Visiting Professor at the Anderson School of Management at UCLA and an Adjunct Professor at the Ivey School at the University of Western Ontario, where he teaches courses on eCommerce, Management Consulting, and Globalization and Leadership. He makes his home in Phoenix, Arizona.
L'auteur - Mitchell Wade
Mitchell Wade is a business strategist with expertise in
how information—with or without information
technology—creates new opportunities for
organizations, large and small. In his present position as
a senior consultant for Accenture, he has identified force
multipliers and “killer apps” for wireless
technology, created strategies for non-technology firms to
leverage mobile devices, and analyzed the interplay between
television and the Internet.
Wade earned his A.B. at Harvard, magna cum laude, with a concentration in political theory. His work as a strategist began at the RAND Corporation, widely hailed as “the original thinktank.” In a decade at RAND, he performed innovative research and designed new approaches in education, public policy, communication, technology, logistics, and e-commerce. He ultimately developed corporate strategy for RAND itself, and was deeply involved in the institution's historic move to accept private-sector clients.
Working in both design- and management-focused consultancies, Wade has conducted analyses and developed new approaches for very large enterprises (major federal agencies as well as multinational corporations), for tiny non-profits, and for an Internet startup. He lives in Los Angeles, California.
|Auteur(s)||John C. Beck, Mitchell Wade|
|Nb. de pages||256|
|Format||16 x 23,5|
|Intérieur||Noir et Blanc|
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