Doing Business in China

Tim Ambler, Morgen Witzel

274 pages, parution le 05/01/2004 (2^eme édition)

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Résumé

No one in, or emNo one in, or embarking on, a managerial career can afford to ignore a market that comprises one-fifty of the world's population, and an economy which will soon be the world's largest. Doing Business in China is essential reading for the manager or firm setting up a business for the first time in a complex market. The book provides vital knowledge about business practices, market conditions, negotiations, business organization and more. It emphasizes the importance of guanxi (relationships) as the underpinning of virtually all businesses in China.

Acknowledgements
Introduction
Part I
- The Road to Cathay
- Through a Glass Darkly:China from a Western Perspective
- The Furniture of the Mind
- Relationships and Regulations
- Ethical Interlude
Part II
- Creating Harmony:Alternative Venture Formats in PRC
- The Marketing Mix
- The Marketing Process
- Rightness and Correct Form:The Yi and Li of Relationships in China
- Doing Business with the Sojourners:The Overseas Chinese Communities
- Western and Chinese Commercial Thinking

Caractéristiques techniques

	PAPIER
Éditeur(s)	Routledge
Auteur(s)	Tim Ambler, Morgen Witzel
Parution	05/01/2004
Édition	2^eme édition
Nb. de pages	274
Format	14 x 21,5
Couverture	Broché
Poids	395g
Intérieur	Noir et Blanc
EAN13	9780415310154
ISBN13	978-0-415-31015-4