Doing business internationally

The guide to cross-cultural success

Danielle Walker, Thomas Walker, Joerg Schmitz

352 pages, parution le 07/10/2002 (2^eme édition)

Ajouter à une liste

Indisponible

Résumé

Doing Business Internationally is today's single best resource for managing multicultural organizations in a global marketplace. This powerful book has helped thousands of executives understand divergent cultures and improve their leadership effectiveness across organizations, industries, and borders.Now, as the world continues to shrink and its opportunities expand, this completely revised and updated second edition builds upon the groundbreaking lessons from the original, while providing all-new navigational tools and techniques. Along with valuable case studies and examples of effective multicultural leadership skills, it features:

The versatile and valuable Cultural Orientations Model (COM)
The Cultural Orientations Indicator-a unique cross-cultural assessment tool based on the COM
In-depth analyses of the impact of culture at the individual, team/group, organizational, and country/regional levels

Over the past decade, Doing Business Internationally has shown thousands of global executives how to move beyond borders to succeed in all cultural environments. Now, let this updated edition show you how to make yourself understood-and, just as important, understand others-in today's newly demanding, cross-cultural maarketplace.

Contents

The global environment
Culture
The cultural orientations model
A survey of cultural patterns
Cultural orientations in communication
Cultural competence in marketing and sales
Translating global vision into local action: focus on multicultural teamwork and collaboration

Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Danielle Walker, Thomas Walker, Joerg Schmitz
Parution	07/10/2002
Édition	2^eme édition
Nb. de pages	352
Format	16 x 24
Couverture	Relié
Poids	698g
Intérieur	Noir et Blanc
EAN13	9780071378321
ISBN13	978-0-07-137832-1