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Librairie Eyrolles - Paris 5e
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E-marketing strategies

E-marketing strategies

Frank Fiore

310 pages, parution le 01/12/2000

Résumé

The next generation of e-commerce has begun. From here on out, selling anything, anywhere, any way, anytime, and at any price will be the norm of doing business on the Internet. Your company will have to learn the new "Rules of the Road" and apply them to your e-marketing strategy. This book will help you understand how to position, price, and promote your company to online consumers within the changing nature of the Internet.

Cutting edge topics include

Ten rules for the New Economy

Protecting your business, your brand, and your customer

Acquiring customers with viral, permission, and aff iliate marketing

Dynamic pricing, shopping bots, and wirele purchasing strategies

And much more

Frank has combined [everyday language] with his in-depth knowledge of emerging Internet commerce to provide a roadmap of how business is changing in the New Economy and what you should do about it.
-Alan Hald, Co-founder,

The author, Frank Fiore, not only lays a solid foundation in the basics of e-marketing, but ... his vision of e-commerce to come is the real value of this book.
- Gary K.Foot

Contents

  • Positioning Your Business for the New Economy
  • Next Generation e-Business
  • Learning the Rules of the New Economy
  • Restructuring the Value Chain
  • Staying Up to Date in e-Business
  • Protecting Your e-Buisness and Your Brand
  • Rules for Success in the New Economy
  • Rule 1- Selling Anywhere
  • Rule 2- Selling Anything
  • Rule 3- Selling Anytime
  • Rule 4- Selling Any Way
  • Rule 5- Selling at Any Price
  • Promotion Strategies for the New Economy
  • Driving Traffic to You e-Business
  • Permission Marketing
  • Marketing Opportunities of the Future
  • Managing Customer Relationships
  • Connecting with the Customer
  • Servicing the Customer
  • Protecting Customer Privacy
  • A Ready Reference Guide
  • Glossary
  • Index

L'auteur - Frank Fiore

Frank Fiore is an acknowledged eBusiness expert and accomplished author of six eBusiness books that have sold over 50,000 copies. His most recent book from Que Publishing is Writing a Business Plan in No Time. He was the online shopping guide for About.com and is a prolific writer of eBusiness features on Informit.com. In addition to his writing endeavors, he has appeared on numerous TV and radio talk shows discussing online shopping and the future of eCommerce, and teaches college level courses on eBusiness at Western International University.

Caractéristiques techniques

  PAPIER
Éditeur(s) Que
Auteur(s) Frank Fiore
Parution 01/12/2000
Nb. de pages 310
Format 18,6 x 23,1
Couverture Broché
Poids 499g
Intérieur Noir et Blanc
EAN13 9780789724755

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