E-marketing strategies

Cutting edge topics include

Ten rules for the New Economy

Protecting your business, your brand, and your customer

Acquiring customers with viral, permission, and aff iliate marketing

Dynamic pricing, shopping bots, and wirele purchasing strategies

And much more

Frank has combined [everyday language] with his in-depth knowledge of emerging Internet commerce to provide a roadmap of how business is changing in the New Economy and what you should do about it.
-Alan Hald, Co-founder,

The author, Frank Fiore, not only lays a solid foundation in the basics of e-marketing, but ... his vision of e-commerce to come is the real value of this book.
- Gary K.Foot

Contents

• Positioning Your Business for the New Economy
  
• Next Generation e-Business
  
• Learning the Rules of the New Economy
  
• Restructuring the Value Chain
  
• Staying Up to Date in e-Business
  
• Protecting Your e-Buisness and Your Brand
  
• Rules for Success in the New Economy
  
• Rule 1- Selling Anywhere
  
• Rule 2- Selling Anything
  
• Rule 3- Selling Anytime
  
• Rule 4- Selling Any Way
  
• Rule 5- Selling at Any Price
  
• Promotion Strategies for the New Economy
  
• Driving Traffic to You e-Business
  
• Permission Marketing
  
• Marketing Opportunities of the Future
  
• Managing Customer Relationships
  
• Connecting with the Customer
  
• Servicing the Customer
  
• Protecting Customer Privacy
  
• A Ready Reference Guide
  
• Glossary
  
• Index