Electronic Commerce

A Managerial Perspective 2006

Efraim Turban

792 pages, parution le 23/09/2005

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Résumé

Electronic Commerce

A Managerial Perspective 2006

L'auteur - Efraim Turban

Efraim Turban is currently a Visiting Scholar with the Pacific Institute for Information Systems Management College of Business University of Hawaii at Manoa. He obtained his MBA and Ph.D. degrees from the University of California, Berkeley. His industry experience includes eight years as an industrial engineer, three of which were spent at General Electric Transformers Plant. He also has extensive consulting experience to small and large corporations as well as to foreign governments. In his 30 years of teaching, Dr. Turban has served as Distinguished Professor at Eastern Illinois University, and as Visiting Professor at UCLA, City University of Hong Kong, Nanyang Technological University in Singapore, Hong Kong University of Science and Technology, and University of Miami. He also taught at UCLA, USC, Simon Fraser University, and California State University, Long Beach and has held permanent positions with Lehigh University, Simon Fraser University, and Florida International University. Dr. Turban was a co-recipient of the 1984/85 National Management Science Award (Artificial Intelligence in Management). In 1997 he received the Distinguished Faculty Scholarly and Creative Achievement Award at California State University, Long Beach. He was the co-chair of the 1999 International Conference of Electronic Commerce. Dr. Turban has published over 100 articles in leading journals. He has also published 21 books, including Electronic Commerce 2004: A Managerial Perspective.

Sommaire

Introduction to E-Commerce and E-Marketplace
Internet Consumer Retailing
Business-to-Business E-Commerce
Other EC Models and Applications
EC Supports Services
EC Strategy and Implementation

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Pearson
Auteur(s)	Efraim Turban
Parution	23/09/2005
Nb. de pages	792
Format	21,5 x 28,5
Couverture	Relié
Poids	1919g
Intérieur	2 couleurs
EAN13	9780131854611
ISBN13	978-0-13-185461-1