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Electronic Commerce

Electronic Commerce

A Managerial Perspective

Efraim Turban, Jae Kuy Lee, David King, Michael Chung

520 pages, parution le 01/10/1999

Résumé

This book presents the fundamentals of electronic commerce and its terminology, describing what it is and how it is being conducted and managed. It also focuses on the major opportunities, limitations, issues, and risks impacting the market place around the world as we enter the second millenium. Chapter topics include retailing, consumer behavior and market research, advertisement and publishing, services, intranet and extranet application, payments, corporate strategy, public policy, and infrastructure. For anyone interested in network and Internet transactions — especially managers and professional in any functional area of the business world, and people in government, education, and health services.

Contents

  • Foundations of Electronic Commerce 1
  • Retailing in Electronic Commerce 39
  • Internet Consumers and Market Research 72
  • Advertisement in Electronic Commerce 117
  • Electronic Commerce for Service Industries 157
  • Business-to-Business Electronic Commerce 197
  • Intranet and Extranet 240
  • Electronic Payment Systems 274
  • EC Strategy and Implementation 305
  • Public Policy: From Legal Issues to Privacy 340
  • Infrastructure for EC 381
  • Economics, Global, and Other Issues in EC 425
  • Appendix A Creating Web Pages 463
  • Appendix B Web Programming: Adding Desktop 483
  • Interactivity and Dynamic Data Access
  • Appendix C Software Agents 495
  • Glossary 505
  • Index 513

L'auteur - Efraim Turban

Efraim Turban is currently a Visiting Scholar with the Pacific Institute for Information Systems Management College of Business University of Hawaii at Manoa. He obtained his MBA and Ph.D. degrees from the University of California, Berkeley. His industry experience includes eight years as an industrial engineer, three of which were spent at General Electric Transformers Plant. He also has extensive consulting experience to small and large corporations as well as to foreign governments. In his 30 years of teaching, Dr. Turban has served as Distinguished Professor at Eastern Illinois University, and as Visiting Professor at UCLA, City University of Hong Kong, Nanyang Technological University in Singapore, Hong Kong University of Science and Technology, and University of Miami. He also taught at UCLA, USC, Simon Fraser University, and California State University, Long Beach and has held permanent positions with Lehigh University, Simon Fraser University, and Florida International University. Dr. Turban was a co-recipient of the 1984/85 National Management Science Award (Artificial Intelligence in Management). In 1997 he received the Distinguished Faculty Scholarly and Creative Achievement Award at California State University, Long Beach. He was the co-chair of the 1999 International Conference of Electronic Commerce. Dr. Turban has published over 100 articles in leading journals. He has also published 21 books, including Electronic Commerce 2004: A Managerial Perspective.

L'auteur - Jae Kuy Lee

Korea Advanced Institute of Science and Technology

L'auteur - David King

Comshare, Inc.

L'auteur - Michael Chung

California State, Long Beach

Caractéristiques techniques

  PAPIER
Éditeur(s) Prentice Hall
Auteur(s) Efraim Turban, Jae Kuy Lee, David King, Michael Chung
Parution 01/10/1999
Nb. de pages 520
Format 20,5 x 26
Couverture Relié
Poids 1164g
Intérieur Noir et Blanc
EAN13 9780139752858

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