Enterprise, Entrepreneurship and Innovation

Concepts, Contexts and Commercialization

Robin Lowe, Sue Marriott

472 pages, parution le 15/05/2006

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Résumé

Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. The text contains:

case studies and 'pause and reflect' situations for the entrepreneur to deliberate on the information they have available before making their decision. This helps to emphasise the point that there are few simple and straightforward decisions closely reflecting decisions in 'real life'.
integrative personal development activities that provide a basis for readers to reflect on the learning of the chapters and develop a personal development strategy to increase their ability to become more entrepreneurial and improve their ability to manage market innovation.
an accompanying website giving students and lecturers access to additional resources in order to explore the subject further. A full set of powerpoint slides plus exercises is included, plus suggestions for the use in class of the case studies and other illustrations. Students can access further learning resources to build up their knowledge of innovation situations using the hotlinks to useful websites that will add further depth and bring up to date the case studies and illustrations.

Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation shows:

how to understand and acquire the entrepreneur's skills, attitudes and knowledge
the techniques needed to generate new business and create a new organisation
how to become more innovative, self reliant, and opportunistic.
the learning and decision-making processes of entrepreneurs

Sommaire

Concepts
- What is enterprise and where do we find it?
- What entrepreneurs are like and what they do
- Innovation and its management
- Learning, decision-making and leadership;
Contexts
- The personal enterprise environment
- The enterprise environment and the entrepreneurial response
- The social, public and not-for-profit context
- Multicultural entrepreneurship;
Commercialisation
- Opportunity identification and solution development
- Enterprise planning and risk management
- Getting started: creating the organisation, obtaining resources and reaching break even
- Enterprise strategies and fast growth

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Butterworth-Heinemann, Elsevier
Auteur(s)	Robin Lowe, Sue Marriott
Parution	15/05/2006
Nb. de pages	472
Format	19 x 24,5
Couverture	Broché
Poids	910g
Intérieur	Noir et Blanc
EAN13	9780750669207
ISBN13	978-0-7506-6920-7