Excellence in Business Communication

John V. Thill, Courtland L. Bovée

576 pages, parution le 15/07/2001 (5^eme édition)

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Résumé

The goal is to successfully demonstrate how business communication works in the world, helping readers understand the concepts behind effective communication while they develop and refine their own skills. Presents the dynamics of business communication with a lively, conversational writing style that takes readers inside leading companies to (1) learn the basic principles of business communication, (2) understand important communication issues, and (3) profit from up-to-date discussions of the latest developments. Anyone needing professional communication skills.

Contents

FOUNDATIONS OF BUSINESS COMMUNICATION.
Communicating Successfully in an Organization.
Understanding Business Communication.
Communicating Interculturally.
Communicating Through Technology.
THE WRITING PROCESS.
Planning Business Messages.
Composing Business Messages.
Revising Business Messages.
LETTERS, MEMOS, AND OTHER BRIEF MESSAGES.
Writing Direct Requests.
Writing Routine, Good-News, and Goodwill Messages.
Writing Bad-News Messages.
Writing Persuasive Messages. REPORTS AND PROPOSALS.
Writing Short Reports.
Planning Long Reports.
Completing Formal Reports and Proposals.
EMPLOYMENT MESSAGES.
Writing Resumes and Application Letters. Interviewing for Employment and Following Up.
ORAL COMMUNICATION.
Listening, Interviewing, and Conducting Meetings.
Giving Speeches and Oral Presentations.
Appendix A: Format and Layout of Business Documents.
Appendix B: Documentation of Reports Sources.
Appendix C: Fundamentals of Grammar and Usage.
Appendix D: Correction Symbols.
References.
Organization/Company/Brand Index.
Subject Index.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	John V. Thill, Courtland L. Bovée
Parution	15/07/2001
Édition	5^eme édition
Nb. de pages	576
Format	21,5 x 27,5
Couverture	Broché
Poids	1220g
Intérieur	Quadri
EAN13	9780130909473

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Excellence in Business Communication

Résumé

Caractéristiques techniques

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