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Excellence in Business Communication

Librairie Eyrolles - Paris 5e
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Excellence in Business Communication

Excellence in Business Communication

576 pages, parution le 15/07/2001 (5eme édition)

Résumé

The goal is to successfully demonstrate how business communication works in the world, helping readers understand the concepts behind effective communication while they develop and refine their own skills. Presents the dynamics of business communication with a lively, conversational writing style that takes readers inside leading companies to (1) learn the basic principles of business communication, (2) understand important communication issues, and (3) profit from up-to-date discussions of the latest developments. Anyone needing professional communication skills.

Contents

  • FOUNDATIONS OF BUSINESS COMMUNICATION.
    Communicating Successfully in an Organization.
    Understanding Business Communication.
    Communicating Interculturally.
    Communicating Through Technology.
  • THE WRITING PROCESS.
    Planning Business Messages.
    Composing Business Messages.
    Revising Business Messages.
  • LETTERS, MEMOS, AND OTHER BRIEF MESSAGES.
    Writing Direct Requests.
    Writing Routine, Good-News, and Goodwill Messages.
    Writing Bad-News Messages.
    Writing Persuasive Messages. REPORTS AND PROPOSALS.
    Writing Short Reports.
    Planning Long Reports.
    Completing Formal Reports and Proposals.
  • EMPLOYMENT MESSAGES.
    Writing Resumes and Application Letters. Interviewing for Employment and Following Up.
  • ORAL COMMUNICATION.
    Listening, Interviewing, and Conducting Meetings.
    Giving Speeches and Oral Presentations.
  • Appendix A: Format and Layout of Business Documents.
  • Appendix B: Documentation of Reports Sources.
  • Appendix C: Fundamentals of Grammar and Usage.
  • Appendix D: Correction Symbols.
  • References.
  • Organization/Company/Brand Index.
  • Subject Index.

Caractéristiques techniques du livre "Excellence in Business Communication"

  PAPIER
Éditeur(s) Prentice Hall
Auteur(s) John V. Thill, Courtland L. Bovée
Parution 15/07/2001
Édition  5eme édition
Nb. de pages 576
Format 21,5 x 27,5
Couverture Broché
Poids 1220g
Intérieur Quadri
EAN13 9780130909473

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