Executive guide to e-business
Martin V. Deise, Conrad Nowikow, Patrick King, Amy Wright
Résumé
• Customers demand personalized, intimate
relationships resulting in new levels of transaction
simplicity and service value. Companies use the Internet to
expand into new markets and grow.
• Products and services are designed for e-sales and
customer segmentation. Companies package their most
strategic asset-institutional knowledge and bundle
information with products and services to create new value
for customers.
• Business processes seamlessly integrate with
customers and business partners as companies build value
networks, focus on their core competencies, and outsource
non-core business components.
• Organizational structures are aligned to clarify
internal governance for e-business. Process-oriented
measures maximize the worth of information velocity in the
value network.
• Systems and technologies utilize the Internet for
most interactions between customers and business partners.
Rapidly developing and maturing e-business applications
make the Internet the place to do business.
• People and culture are transformed as work forces
embrace the value of partnering and external relationships
and employee knowledge equates to service value.
In Executive Guide to E-Business: From Tactics to Strategy,
PricewaterhouseCoopers
professionals present a new model that all executives and
managers involved in an
e-business undertaking can use to prepare for the
challenges of disruptive change, to
foster communication and understanding throughout their
organizations, and to
achieve sustained competitive advantage. In doing so, they
reveal the B2B e-business
tactics and strategies used by successful companies
worldwide lo significantly boost
performance and substantially improve market share.
With information applicable to a wide range of industries,
Executive's Guide to E-Business will. help any company take
its rightful place in the e-nabled world and reap the
tremendous benefits of the e-business revolution.
Table of contents
Snapshot One: Channel Enhancement.
Snapshot One: Effects of Channel Enhancement on
Organizations, People, Process, and Technology.
Snapshot Two: Value Chain Integration.
Snapshot Two: Effects of Value Chain Integration on
Organizations, People, Processes, and Technology.
Snapshot Three: Industry Transformation.
Snapshot Three: Effects of Industry Transformation on
Organizations, People, Processes, and Technology.
Snapshot Four: Convergence.
Snapshot Four: Effects of Convergence on Organizations and
People.
Managing Risk in E-Business.
Navigating Change: Becoming an Extraprise-Ready
Company.
An Analytical Framework for E-Business.
Appendix.
Index.
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Wiley |
Auteur(s) | Martin V. Deise, Conrad Nowikow, Patrick King, Amy Wright |
Parution | 01/01/2000 |
Nb. de pages | 272 |
Format | 16,3 x 24,4 |
Couverture | Relié |
Poids | 623g |
Intérieur | Noir et Blanc |
EAN13 | 9780471376392 |
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