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Exploring Corporate Strategy

Librairie Eyrolles - Paris 5e
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Exploring Corporate Strategy

Exploring Corporate Strategy

972 pages, parution le 01/01/1999 (5eme édition)

Résumé

Undergraduate and Graduate Strategic Management, Corporate Strategy, Business Policy, Organizational Policy, Corporate Policy, and International Strategic Management courses.
The purpose of this book is to develop a greater capability for strategic thinking among managers and potential managers. The book explores strategy in terms of analysis, planning, strategic development, and change within a cultural and political context.

Features

  • The Best-Selling European Strategy Text, the book provides an understanding of what corporate strategy is; why strategic decisions are important; approaches to formulating and implementing strategy; and the role of managers, at all levels, in the strategic management process.
  • Written with the purpose of discussing the needs of the manager in understanding strategic problems in many different organizations.
  • Focuses on context-the authors recognize that managers contribute to successful strategy not only through their own direct efforts, but also through shaping the context in which other people work.
  • Focuses on strategic change-how strategy helps a manager cope with today's environment of rapid change.
  • Helps the reader reconcile the complex issues of strategy with an understanding of the human and social side of management.
  • Strong emphasis on international context, and the impact on corporate strategy.

Contents

I. INTRODUCTION.

1. Corporate Strategy: an Introduction.
2. Strategic Management in Practice.

II. STRATEGIC ANALYSIS.

3. Analyzing the Environment.
4. Resources, Competences and Strategic Capability.
5. Stakeholder Expectations and Organizational Purposes.

III. STRATEGIC CHOICE.

6. Bases of Strategic Choice.
7. Strategic Options: Directions and Methods of Development.
8. Strategy Evaluation and Selection.

IV. STRATEGY IMPLEMENTATION.

9. Organization Structure and Design.
10. Resource Allocation and Control.
11. Managing Strategic Change.

CASE STUDIES.

A Guide to Using Case Studies.
Guide to Main Focus of Cases.
British Steel.
Strategy Development at New Town Council.
Strategy Development at Castle Press.
The Pharmaceutical Industry.
The European Brewing Industry.
Brasseries Kronenbourg.
The Brewery Group Denmark: Faxe, Ceres and Thor.
Laura Ashley Holdings plc.
The Iona Community.
Sheffield Theatres Trust.
Fisons: the Fall from Grace.
A note on the World Automobile Industry.
PSA Peugeot Citroen.
The Rover/Honda Alliance.
The BMW Acquisition of the Rover Group.
Coopers Creek and the New Zealand Wine Industry.
The News Corporation.
Nokia: the Consumer Electronics Business.
International Service Systems A/S (ISS).
Doman Synthetic Fibres plc.
The Royal Alexandra Hospital.
The United Nations Development Programme.
A Strategy for Change at KPMG.
Burmah Castrol Chemicals Group.
Index of Companies and Organizations.
General Index.

Exploring Corp. Strategy 4/E

L'auteur Gerry Johnson

Gerry Johnson est professeur de management stratégique à l'University of Strathclyde Graduate School of Business après avoir enseigné à la Cranfield School of Management. Il intervient régulièrement dans des universités en Europe, aux États-Unis et en Australie. Ses travaux concernent principalement les processus stratégiques et le changement dans les organisations. Il est aussi consultant.

Autres livres de Gerry Johnson

L'auteur Kevan Scholes

Kevan Scholes est consultant en stratégie. Ses interventions l'ont conduit dans le monde entier et l'ont amené à s'intéressera la fois au secteur privé et au secteur public. Il donne également des cours de management stratégique à la Sheffield Hallam University, au Royaume-Uni.

Autres livres de Kevan Scholes

Caractéristiques techniques du livre "Exploring Corporate Strategy"

  PAPIER
Éditeur(s) Prentice Hall
Auteur(s) Gerry Johnson, Kevan Scholes
Parution 01/01/1999
Édition  5eme édition
Nb. de pages 972
Format 19 x 24,7
Couverture Broche
Poids 1660g
Intérieur Noir et Blanc
EAN13 9780130807403

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