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Exploring Corporate Strategy

Librairie Eyrolles - Paris 5e
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Exploring Corporate Strategy

Exploring Corporate Strategy

Texts and Cases

1082 pages, parution le 03/12/2001

Résumé

Strategic Management at all levels both in UK and Europe. Europe's most successful strategy textbook with combined total sales of more than 500,000 covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Thoroughly revised, this 6th edition promises to be the best yet. For the first time ever the authors introduce the concept of viewing strategy through three separate lenses:
  • 1) the tradition design view of strategy,
  • 2) the notion that strategy can arise from experience and culture;
  • 3) and the notion that strategy can be a product of emergent ideas.
Features
  • Combines an analytic, design view with a process view of strategy, ECS covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Giving students a thorough grounding in the theory and practice of strategy.
  • Written with both the manager and potential manager in mind, the blending of theory, research evidence, and practice in ECS - Allows students both to apply the concepts and theories and, importantly, to learn how to build their own in their own managerial careers.
  • Over 80 1-page illustrations, 11 chapter-end case examples and over 30 case studies (text and cases edition only) provide students with the experiential learning at the heart of the study of strategy and key to the success of ECS.
  • Wide range of globally known cases and examples from many different sector, including the public/not-for-profit sectors, drawn from a global range including the UK, the US, Scandinavia, Ireland, Australia, New Zealand, and Germany reflecting the global business environment and the national background of the readers.
  • Companion Website - FREEText specific internet based resource with both student and lecturer features including, including MCQs, additional case studies, downloadable instructor's manual and PPTs.
Contents

Part I INTRODUCTION

  • 1 Corporate Strategy: An Introduction
  • 2 Understanding Strategy Development
Part II THE STRATEGIC POSITION
  • 3 The Environment
  • 4 Strategic Capability
  • 5 Expectations and Purposes
  • Commentary on Part II Coping with Complexity: the business idea
Part III STRATEGIC CHOICES
  • 6 Corporate Strategy
  • 7 Business-level Strategy
  • 8 Directions and Methods of Development
  • Commentary on Part III Strategy Selection
Part IV STRATEGY INTO ACTION
  • 9 Organising for Success
  • 10 Enabling Success
  • 11 Managing Strategic Change
  • Commentary on Part IV Strategy into Action Case Studies

L'auteur Gerry Johnson

Gerry Johnson est professeur de management stratégique à l'University of Strathclyde Graduate School of Business après avoir enseigné à la Cranfield School of Management. Il intervient régulièrement dans des universités en Europe, aux États-Unis et en Australie. Ses travaux concernent principalement les processus stratégiques et le changement dans les organisations. Il est aussi consultant.

Autres livres de Gerry Johnson

L'auteur Kevan Scholes

Kevan Scholes est consultant en stratégie. Ses interventions l'ont conduit dans le monde entier et l'ont amené à s'intéressera la fois au secteur privé et au secteur public. Il donne également des cours de management stratégique à la Sheffield Hallam University, au Royaume-Uni.

Autres livres de Kevan Scholes

Caractéristiques techniques du livre "Exploring Corporate Strategy"

  PAPIER
Éditeur(s) Prentice Hall
Auteur(s) Gerry Johnson, Kevan Scholes
Parution 03/12/2001
Nb. de pages 1082
Format 18,8 x 24,5
Couverture Broché
Poids 1850g
Intérieur 2 couleurs
EAN13 9780273651123

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