Fast Second

How Smart Companies - Bypass Radial Innovation to Enter and Dominate New Markets

Constantinos C. Markides, Paul A. Geroski

200 pages, parution le 29/12/2004

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Résumé

Why Big, Established Companies Should Aim to Be "Fast Second" Rather Than Pioneers of Radically New Markets

If your organization aspires to "create" or conquer the new markets of the twenty-first century, Fast Second offers concrete advice on how to go about achieving this. Internationally acclaimed strategy experts Constantinos Markides and Paul Geroski explore:

How radical innovation creates new-to-the-world markets
What the structural characteristics of early markets are and the implications for prospective new entrants
How established firms can enter these markets and when is the right time to make their move
What smart successful firms do to scale up new markets
How to position one's company in markets that are being consolidated
How to evaluate if your organization should be a pioneer or a fast-second consolidator

L'auteur - Constantinos C. Markides

Constantinos C. Markides is professor of strategic and international management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is the author of numerous articles and books, including All the Right Moves: A Guide to Crafting Breakthrough Strategy, and is coeditor of Strategic Thinking for the Next Economy from Jossey-Bass.

L'auteur - Paul A. Geroski

Paul A. Geroski was until recently professor of economics at the London Business School. His research interests were innovation, competitive strategy, and competition policy. He is currently the chairman of the Competition Commission in the United Kingdom.

Sommaire

Spotting the Real Innovators
Where Do Radical Innovations Come From?
From New Technologies to New Markets
Colonists and Consolidators
From Colonization to Consolidation
Racing to Be Second: When to Enter New Markets
The Changing Basis of Competition
Creating the Markets of the Twenty-First Century
Notes
Further Reading
Acknowledgments
The Authors
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Jossey-Bass
Auteur(s)	Constantinos C. Markides, Paul A. Geroski
Parution	29/12/2004
Nb. de pages	200
Format	15,5 x 23,5
Couverture	Relié
Poids	380g
Intérieur	Noir et Blanc
EAN13	9780787971540
ISBN13	978-0-7879-7154-0