From .com to .profit - Nick Earle , Peter G. W. Keen - Librairie Eyrolles
Tous nos rayons

Déjà client ? Identifiez-vous

Mot de passe oublié ?

Nouveau client ?

CRÉER VOTRE COMPTE
From .com to .profit
Ajouter à une liste

Librairie Eyrolles - Paris 5e
Indisponible

From .com to .profit

From .com to .profit

Inventing Business Models That Deliver Value AND Profit

Nick Earle, Peter G. W. Keen

211 pages, parution le 15/09/2000

Résumé

It couldn't last forever . . . and it didn't. Finally, scores of e-businesses that once enjoyed astronomical capitalization in spite of their vague business plans, modest sales, and absence of profits have been called on the carpet. The experimental first era of e-business is over and now its time for the next, when companies will deliver customer value and make a profit or disappear altogether. Nick Earle, Hewlett-Packard's chief strategist for e-services, and Peter Keen, a respected strategy and business consultant, map the future of online business and describe the six key drivers that companies must master in order to survive the next era of e-commerce.

Contents

PART ONE: THE WORLD OF INTERNET BUSINESS

  • Chapter 1. The Internet Effect: Why the World of Business Will Never Be the Same
  • Chapter 2. From .com to .value: How to Profit in the Internet Space

PART TWO: THE VALUE DRIVERS OF THE INTERNET SPACE
  • Chapter 3. Perfect Your Logistics
  • Chapter 4. Cultivate Your Long Term Customer Relationships
  • Chapter 5. Harmonize Your Channels for the Customer's Benefit
  • Chapter 6. Build a Power Brand
  • Chapter 7. Transform Your Capital and Cost Structures
  • Chapter 8. Become a Value-Adding Intermediary

PART THREE: BUSINESS TO THE POWER OF E
  • Chapter 9. Becoming the Venture Organization: Getting Your Company Focused on The Future
  • Chapter 10. From .value to .everywhere: The Internet as Utility
  • Chapter References
  • Index

L'auteur - Nick Earle

Nick Earle is president of Hewlett-Packard's E-Services.Solutions organization, HP's in-house incubator. Earle and his team are responsible for driving the company's Internet strategy. Their mission includes forming strategic alliances with innovative companies that are building new business models for the Net economy. Earle was profiled in Fortune magazine as 'HP' s New E-vangelist,' where his role was said to represent 'a revival of an HP tradition: embracing mavericks.'

L'auteur - Peter G. W. Keen

Peter G.W. Keen is president of Keen Innovations and Keen Education. He has served on the faculties of Harvard, Stanford, MIT, Wharton, Duke, and Fordham, as well as Delft, Stockholm, and the London Business School. He is the author of twenty books on business and IT strategy, and an advisory board member for a number of Internet companies.

Caractéristiques techniques

  PAPIER
Éditeur(s) Wiley
Auteur(s) Nick Earle, Peter G. W. Keen
Parution 15/09/2000
Nb. de pages 211
Format 15,7 x 23,5
Couverture Relié
Poids 530g
Intérieur Noir et Blanc
EAN13 9780787954154

Avantages Eyrolles.com

Livraison à partir de 0,01 en France métropolitaine
Paiement en ligne SÉCURISÉ
Livraison dans le monde
Retour sous 15 jours
+ d'un million et demi de livres disponibles
satisfait ou remboursé
Satisfait ou remboursé
Paiement sécurisé
modes de paiement
Paiement à l'expédition
partout dans le monde
Livraison partout dans le monde
Service clients sav@commande.eyrolles.com
librairie française
Librairie française depuis 1925
Recevez nos newsletters
Vous serez régulièrement informé(e) de toutes nos actualités.
Inscription