Fundraising Management

Analysis, Planning and Practice

Adrian Sargeant, Elaine Jay

348 pages, parution le 04/05/2004

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Indisponible

Résumé

This text is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, the text is grounded in the critical issues of fundraising to provide readers with a comprehensive overview of modern fundraising planning and practice. The authors offer key analysis of the critical issues of fundraising as well as tools for the practical side of planning fundraising campaigns.

Topics covered include:

Individual giving
Trusts and foundations
Corporate fundraising
Direct marketing
Community marketing
Campaign Integration

L'auteur - Adrian Sargeant

Adrian Sargeant is Professor of Nonprofit Marketing at Henley Management College and the University of the West of England. He is Chair of the Centre for Voluntary Sector Management and an Adjunct Professor of Philanthropic Studies at the Center on Philanthropy at Indiana University.

L'auteur - Elaine Jay

Elaine Jay is a Fundraising Consultant and Director of Sargeant Associates Ltd. She has extensive experience of both the agency and the client side of fundraising in a career that now spans over 15 years.

Sommaire

The History and Development of Fundraising Practice
Part 1: The Fundraising Planning Process
- Fundraising Planning: The Fundraising Audit
- Marketing Research for Fundraising
- Strategic Planning: The Fundraising Plan
Part 2: Fundraising From Individuals
- Understanding Giving
- Donor Recruitment
- Donor Development
- Major Gift Fundraising
- Planned and Legacy Giving
- Community Fundraising
Part 3: Corporate/Trust Fundraising
- Corporate Fundraising
- Trust/Foundation Fundraising
- Branding and Campaign Integration
Part 4: Critical Issues in Fundraising
- The Rise of New Electronic Channels
- Outsourcing - Agency/Consultancy Support
- Benchmarking and Metrics
- Legal and Ethical Aspects of Fundraising Management

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Routledge
Auteur(s)	Adrian Sargeant, Elaine Jay
Parution	04/05/2004
Nb. de pages	348
Format	17,5 x 24,5
Couverture	Broché
Poids	725g
Intérieur	Noir et Blanc
EAN13	9780415317023
ISBN13	978-0-415-31702-3