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Game changing innovation

Librairie Eyrolles - Paris 5e
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Game changing innovation

Game changing innovation

Making theory a reality through practice

184 pages, parution le 18/01/2018

Résumé

Nowadays every company (corporates, startups and scaleups) wants to make products that sell. Through innovation and creativity we want to make the best products, but often with varying degrees of success. Nevertheless, with some simple techniques and strategies one can significantly increase the probability and size of success of his product or service.

Based on 20 years of hands-on experience at Barco nv (ClickShare and Virtual Reality within Barco), Yoav Nir explains these concrete techniques and strategies. The methodology that the author brings is, with the book as a guide and more than 80 tips, quickly useful in practice. The theory is supplemented with many cases. It is primarily a "how to" book and a lesson learned, based on in-depth analysis and reflection. As a result, it's an inspiring complement to existing international reference works (Osterwalder, Ries,...).

The book focuses on both startups and scaleups, as well as on larger corporates where entrepreneurship can lead to new, innovative products and services.

Sommaire

  • Introduction
  • Very valuable tools for product innovation
  • The art of customer discovery & validation
  • Improving and innovating value proposition in corporations
  • How to make the corporation a lean innovator?
  • Realization of the new product/market fit
  • How to handle opinions and intuition/gut feeling
  • The hard thing about hardware
  • Sanity check along the way
  • Concluding remarks
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Caractéristiques techniques du livre "Game changing innovation"

  PAPIER
Éditeur(s) La Charte
Auteur(s) Yoav Nir
Parution 18/01/2018
Nb. de pages 184
Format 16 x 24
Couverture Broché
Poids 420g
Intérieur Quadri
EAN13 9782874034688
ISBN13 978-2-87403-468-8

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