Getting to Scale

Growing your business without selling out

Jill Bamburg

216 pages, parution le 29/08/2006

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Résumé

Ben & Jerry's. Stonyfield Farm. The Body Shop. Tom's of Maine. All leaders in the socially responsible business movement--and all eventually sold to mega-corporations. Do values-driven businesses have to choose between staying small, selling off, or selling out?

Jill Bamburg says no. Based on intensive interviews with more than thirty growth-oriented, mission-driven entrepreneurs--including American Apparel, Give Something Back, Wild Planet Toys, Organic Valley Family of Farms, and Village Real Estate--her book explodes the myths of scale from both ends of the spectrum. She debunks both the limiting "small is beautiful" approach as well as the "you have to sell out to grow" mandate.

Focusing on the unique challenges that socially conscious companies face, Getting to Scale addresses the issues that affect all businesses:

Production and personnel
Access to capital and markets
Changes in organizational structure
Ownership and control
Corporate culture

Filled with practical and tested advice, Getting to Scale provides a blueprint for socially responsible entrepreneurs in any industry who want to benefit larger groups of customers, have a greater positive impact on their communities, and maintain their independence by scaling up their enterprises.

Sommaire

Introduction
There IS Another Way
Mission Comes First
Any Business Can Do It
Organic Is the Way to Grow
Finance Your Independence
Build Your Values into the Brand
Match Manufacturing to Mission
Morph Early and Often
Form Follows Function
The soft Stuff is the Hardest
Getting to Scale: is it right for you ?

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Berrett-Koehler
Auteur(s)	Jill Bamburg
Parution	29/08/2006
Nb. de pages	216
Couverture	Broché
Intérieur	Noir et Blanc
EAN13	9781576754160
ISBN13	978-1-57675-416-0