Guiding Growth: How Vision Keeps Companies on Course

Mark Lipton

304 pages, parution le 23/01/2003

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Résumé

When it comes to sustained success, vision matters more than strategy. Scores of studies have proven this statement, and millions of business leaders believe it. Yet few executives understand what vision is. They embrace the idea, but ignore the implementation--a disconnect that threatens companies striving for growth in a volatile marketplace. Organizational expert Mark Lipton argues that this "believing-doing" gap exists because today's fast-paced world demands short-term fixes--pressuring executives to make tactical decisions that ultimately create larger strategic problems down the road. But Lipton shows that vision has more substance than leaders think, and that it is an essential factor in building scalable organizations that last for the long haul. Based on extensive research and real-world consulting work with executives implementing the scaling process, Guiding Growth provides fresh examples of established and new firms that have developed powerful growth visions. Moving beyond token "mission statements," Lipton outlines a step-by-step process for establishing an actionable vision, presenting it to the company, and embedding it into the organizational fabric. Illustrating how visions become guiding forces for day-to-day behavior and overall company direction, Guiding Growth reveals how companies can stay their course, even as they grow.

Corporate culture, Entrepreneurship, Ethics, Executives, Growth management, Leadership, Management communication, Mission statements, Organization, Organizational problems, Organizational structure, Strategic planning, Upper management, Values, Vision.

Contents

Part I Vision and Sustained Growth

Growing with Vision
The Principles of Growth-Guiding Visions
Dangers of Growing without a Vision
The Vision Development Process

Part II Making Vision Work

From Paper to Practice
Forming and Facilitating the Executive Group
Putting the Cult in Culture
Building a Structure That Will Withstand Growth
Aligning People Processes with Your Vision
Creating a Desired Future

Caractéristiques techniques

	PAPIER
Éditeur(s)	Harvard Business School Press (HBS)
Auteur(s)	Mark Lipton
Parution	23/01/2003
Nb. de pages	304
Format	16 x 24
Couverture	Relié
Poids	622g
Intérieur	Noir et Blanc
EAN13	9781578517060
ISBN13	978-1-57851-706-0