Hot marketing, cool profits

200 proven sales and marketing ideas to grow your business

Roger Brooksbank

216 pages, parution le 14/10/2002

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Résumé

Whether you're the owner-manager of a small business, or the sales and marketing executive of a larger enterprise, this book has been written especially for you.Hot Marketing, Cool Profits is a comprehensive toolkit of 200 practical and proven ideas that will not only help your business grow, but also help you achieve that all-important PROFIT!The ideas in this book relate to the 12 key areas of sales and marketing activity that are critical to the success of any small business:

Growing a customer-driven business
Conducting savvy market research
Formulating a winning marketing strategy
Providing better information materials
Attracting great publicity
Advertising more creatively
Using direct mail more effectively
Becoming an expert sales prospector
Closing more sales face-to-face
Negotiating more profitable sales face-to-face
Building stronger customer relationships
Controlling your company's overall marketing effort

Contents

Ideas for growing a customer-driven business
Ideas for conducting savvy market research
Ideas for formulating a winning marketing strategy
Ideas for providing better company information materials
Ideas for attracting great publicity
Ideas for advertising more creatively
Ideas for using direct mail more effectively
Ideas for becoming an expert sale prospector
Ideas for closing more sales face-to-face
Ideas for negotiating more profitable sales face-to-face
Ideas for building stronger customer relationships
Ideas for controlling your company's overall marketing effort

L'auteur - Roger Brooksbank

He is associate professor of marketing at the university of Waikato, New Zeland, with previous experience as a salesman, sales manager, marketing director and business owner in the UK. He holds a PhD in strategic marketing, and is an international known author, consultant and speaker in the areas of strategic marketing planning, business promotion, personal selling and entrepreneurship.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Roger Brooksbank
Parution	14/10/2002
Nb. de pages	216
Format	15 x 22,5
Couverture	Broché
Poids	274g
Intérieur	Noir et Blanc
EAN13	9780074711590