How to Get Ideas

New Expanded Edition

Jack Foster

218 pages, parution le 20/03/2007

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Résumé

Where do ideas come from, anyway? Why do some people get so many of them? Is there some secret technique to getting more of them? How to Get Ideas answers these questions. And it shows you--no matter your age or skill, your job or training--how to come up with more ideas, faster and more easily.

L'auteur - Jack Foster

Jack Foster spent 35 years working in the creative department of major advertising agencies; the first ten as a writer, the last 25 as a creative director. He helped create advertising for over a hundred companies including Carnation, Mazda, Sunkist, Mattel, ARCO, Suzuki, Denny's, and Universal Studios. He won dozens of advertising awards, including being named "Creative Person of the Year" by the Los Angeles Creative Club.

Sommaire

Ten Ways to idea-Condition Your Mind
- Have Fun
- Be More Like a Child
- Become Idea-Prone
- Visualize Success
- Rejoice in Failure
- Get More Inputs
- Screw Up Your Courage
- Team Up with Energy
- Rethink Your Thinking
- Learn How to Combine
A Five-Step Method for Producing ideas
- Define the Problem
- Gather the Information
- Search for the Idea
- Forget about It
- Put the Idea into Action

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Berrett-Koehler
Auteur(s)	Jack Foster
Parution	20/03/2007
Nb. de pages	218
Format	14 x 21,5
Couverture	Broché
Poids	329g
Intérieur	Noir et Blanc
EAN13	9781576754306
ISBN13	978-1-57675-430-8