Innovation by design

Gaynor

302 pages, parution le 30/05/2002

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Résumé

Gus Gaynor's Innovation by Design is a forceful comprehensive guide to becoming an organisation that creates economic value through company-wide innovation. Treating innovation from a systems perspective, the book demonstrates that developing an innovative organisation comes from understanding a coherent set of principles and guidelines, and provides the fundamental grounds rules to transform a corporate culture into one that values originality and provides the proper support for new and valuable ideas.

Innovation is something that cannot be left to chance. Showing just what it takes to put together an innovation process design, Innovation by Design brings the innovator and the organisation into a partnership that aims to develop innovation as a core competence. For every manager who wants to keep his or her company on the cutting edge, this is the book that will show the way.

Contents

Perspective on innovation
Innovation types and product classes
Genesis of innovation
The innovation process
Innovation process design
What is organizational culture?
Culture: from theory to practice
Dimensions of organizational resources
Dimensions of organizational infrastructures
What it takes to be an innovator
The virtual innovation prevention department
The innovation audit
Making innovation happen

Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Gaynor
Parution	30/05/2002
Nb. de pages	302
Format	16 x 23,5
Couverture	Broché
Poids	610g
Intérieur	Noir et Blanc
EAN13	9780814406960
ISBN13	978-0-8144-0696-0