International Business Environment

Global and Local Marketplaces in a Changing World

Janet Morrison

544 pages, parution le 03/01/2006

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Résumé

The book offers a clear and accessible introduction to the key dimensions of the international business environment, including economic, political, cultural, technological and financial dimensions. The approach is genuinely international, highlighting transitional and developing economies as well as the advanced economies. Global issues, including ethical dimensions and social responsibility are emphasized, as are management implications.

Sommaire

The Business in Its Environment
- The Internal Business Environment
- Functional Dimensions Which Shape the Organization and Its Strategy
- National Economic Systems
- Major Economic Systems
- Case Study: A Bright Future for Coca-Cola?
Dimensions of The International Environment
- The Global Economy and Globalization Processes
- The Cultural Environment: Diversity and Globalization
- Society and Business
- The Changing Political Environment: National, Regional and International Forces
- The International Legal Environment of Business: Moving Towards Harmonization
- Case Study: Fiat: Italian Champion Struggles to Compete Globally
Global Forces
- World Trade and the International Competitive Environment
- Technology and Innovation
- International Financial Markets
- Case Study: GE Seeks Growth in a Globalized Environment
Issues and Challenges
- Environmental Challenges: Global and Local Perspectives
- Global Challenges and the Responsible Business
- Case Study: GlaxoSmithKline and What the World Expects from a Big Pharmaceutical Company

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Palgrave
Auteur(s)	Janet Morrison
Parution	03/01/2006
Nb. de pages	544
Format	19 x 24,5
Couverture	Broché
Poids	1025g
Intérieur	Noir et Blanc
EAN13	9781403936912
ISBN13	978-1-4039-3691-2