Living Strategy

Putting People at the Heart of Corporate Purpose

Lynda Gratton

250 pages, parution le 01/01/2001

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Résumé

"People are our most important asset." "We are a knowledge-based company." "All we have is our people." These are statements that we hear ever more frequently from more and more companies. Yet too many of the people who populate our companies, the reality of organizational life is that people do not feel they are treated as the most important assets and they do not feel their knowledge is understood or used.

The only route to improved performance is by placing your human resource at the center of your strategic decision-making. Living Strategy shows you why and how to design strategies that have meaning and purpose for people, without whose commitment they remain drawings on the board-room wall chart. It argues that a new management agenda is crucial and shares the three tenets of human organizational behavior. The six-step Living Strategy journey guides the reader through the implementation of a strategy that will not only grow your organization but also create a business of which you can be proud.

For corporate strategy to live and work, people have to understand strategy, and strategy makers have to understand people.

In this ground-breaking book, Lynda Gratton shares for the first time the "why" and "how" of putting people at the heart of corporate strategy. If companies want to increase their business performance, they need to recognize and develop the soul of the organization: they need a Living Strategy.

The new agenda : putting people at the heart of corporate purpose
The three tenets: the philosophy of the living strategy
The six steps to creating a living strategy
The living strategy workbook

L'auteur - Lynda Gratton

Lynda Gratton, docteur en sciences de gestion et professeur associé de comportement organisationnel à la London Business School, est une autorité internationale sur les implications humaines de la stratégie. Elle écrit, enseigne et conseille dons le monde entier. À la London Business School, elle est responsable du Programme MBA et directrice du programme « La stratégie des ressources humaines dans la transformation des entreprises ». Elle dirige depuis 1992 le Leading Edge Research Consortium en partenariat avec des entreprises comme Hewlett-Packard, Glaxo Wellcome et Citibank et a publié un premier livre qui fait date, Strategic Human Resource Management: Corporate rhetoric and human reality (Oxford University Press, 1999).

Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Lynda Gratton
Parution	01/01/2001
Nb. de pages	250
Format	16 x 24
Couverture	Relié
Poids	605g
Intérieur	Noir et Blanc
EAN13	9780273650157
ISBN13	978-0-273-65015-7