M-Commerce

Technologies, Services, and Business Models

Norman Sadeh

254 pages, parution le 14/05/2002

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Résumé

Presenting the first book ever to provide a complete introduction to m-Commerce!

Mobile Commerce, or m-Commerce, is part of an explosion of new usage scenarios that overcome the limitations of mobile devices in support of highly personalized and time-critical activities for consumers and enterprises alike. With tens of millions of m-Commerce consumers around the world today and a billion mobile phone users, the question is not whether m-Commerce will materialize but rather whether you and your company are ready for it. In this innovative book, Norman Sadeh, an internationally recognized authority on m-Commerce, dives into a discussion of the exciting developments that are currently impacting businesses and consumers the world over. In addition to reviewing the background and driving forces behind m-Commerce, such as the transition to 3G, Sadeh thoroughly explores the m-Commerce value chain and the changing role of many of its actors from mobile network operators and portals to content providers, e-tailers, and financial organizations.

Along with offering a managerial overview of m-Commerce, Sadeh draws on his experience to provide in-depth analysis on topics such as:

WAP, 3GPP's OSA, and positioning technologies
Mobile security and payment
Opportunities for new m-Commerce services and applications
What it takes to succeed based on lessons learned from leaders such as NTT, DoCoMo, Webraska, Nordea, and Oracle Mobile

Contents

PART ONE: THE m-COMMERCE REVOLUTION.
- m-Commerce: What's the Buzz All About?
- A First Look at the Broader m-Commerce Value Chain.
PART TWO: THE TECHNOLOGIES OF m-COMMERCE.
- Mobile Communications: The Transition to 3G.
- The Mobile Internet.
- Mobile Security and Payment.
PART THREE: m-COMMERCE SERVICES TODAY AND TOMORROW.
- Mobile Commerce Services Today.
- Next Generation m-Commerce: Context-Awareness and Interoperability.
- Early Lessons and Future Prospects.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Norman Sadeh
Parution	14/05/2002
Nb. de pages	254
Format	19 x 23,5
Couverture	Broché
Poids	478g
Intérieur	Noir et Blanc
EAN13	9780471135852
ISBN13	978-0-471-13585-2