
Making Innovation Pay
People Who Turn IP Into Shareholder Value
Résumé
Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs--and shows you how you can do it too.
Sommaire
- Roadblocks and Building Blocks (B Berman)
- Turning a Patent Portfolio Into a Profit Center (M Phelps)
- Seeing Through the Illusion of Exclusion (D McCurdy)
- On Patent Trolls and Other Myths (A Poltorak)
- Roadblocks, Toll Roads and Bridges: Using a Patent Portfolio Wisely (P Detkin)
- Risky Business: Overlooking Patents as Financial Assets (J Malackowski)
- Who Benefits from Patent Enforcement? (R Niro)
- Global IP in Crisis: Recognizing the Threat to Shareholder Value (B Lehman)
- It Takes More than Being Right to Win a Patent Dispute (R Schutz)
- Managing Innovation Assets as Business Assets (J Beyers)
- Secrets of the Trade: An Inventor Shares His Licensing Know-How (R Katz)
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Wiley |
Auteur(s) | Bruce Berman |
Parution | 26/04/2006 |
Nb. de pages | 224 |
Format | 16 x 24 |
Couverture | Relié |
Poids | 435g |
Intérieur | Noir et Blanc |
EAN13 | 9780471733379 |
ISBN13 | 978-0-471-73337-9 |
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