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Making Innovation Pay
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Making Innovation Pay

Making Innovation Pay

People Who Turn IP Into Shareholder Value

Bruce Berman

224 pages, parution le 26/04/2006

Résumé

Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs--and shows you how you can do it too.

Sommaire

  • Roadblocks and Building Blocks (B Berman)
  • Turning a Patent Portfolio Into a Profit Center (M Phelps)
  • Seeing Through the Illusion of Exclusion (D McCurdy)
  • On Patent Trolls and Other Myths (A Poltorak)
  • Roadblocks, Toll Roads and Bridges: Using a Patent Portfolio Wisely (P Detkin)
  • Risky Business: Overlooking Patents as Financial Assets (J Malackowski)
  • Who Benefits from Patent Enforcement? (R Niro)
  • Global IP in Crisis: Recognizing the Threat to Shareholder Value (B Lehman)
  • It Takes More than Being Right to Win a Patent Dispute (R Schutz)
  • Managing Innovation Assets as Business Assets (J Beyers)
  • Secrets of the Trade: An Inventor Shares His Licensing Know-How (R Katz)
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Caractéristiques techniques

  PAPIER
Éditeur(s) Wiley
Auteur(s) Bruce Berman
Parution 26/04/2006
Nb. de pages 224
Format 16 x 24
Couverture Relié
Poids 435g
Intérieur Noir et Blanc
EAN13 9780471733379
ISBN13 978-0-471-73337-9

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