Management Speak

Why We Believe What the Gurus Tell Us

David Greatbatch, Tim Clark

224 pages, parution le 29/09/2005

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Résumé

Management gurus continue to exert tremendous influence over management thinking and strategy, not only through their published works, but more significantly via the international management lecture circuit. Research suggests that public performances are critical to their popularity and success, and that the "best" gurus are all highly skilled in persuasive communication techniques.

This book examines techniques, both verbal and non-verbal, used by gurus to communicate their messages and identifies several additional techniques which enhance the gurus' reputations as highly effective orators. It focuses on video recordings of public lectures given by Tom Peters, Rosabeth Moss Kanter, Kenneth Blanchard, Daniel Goleman, Gary Hamil, Charles Handy and Peter Senge who are all renowned for their public performances and the impact they have had on organizational life.

Challenging and original, this text provides a unique insight into the management guru industry and the persuasive skills of some its leading proponents.

Sommaire

Management Gurus
Live Presentation
Packaging the Message
Gnerating Collective Audience Response
The Role of Audience Laughter
Telling Stories
Conclusion

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Routledge
Auteur(s)	David Greatbatch, Tim Clark
Parution	29/09/2005
Nb. de pages	224
Format	14 x 21,5
Couverture	Broché
Poids	230g
Intérieur	Noir et Blanc
EAN13	9780415306232
ISBN13	978-0-415-30623-2