Mastering Global Business

Your Single-Source Guide to Becoming a Master of Risk

Financial Times

368 pages, parution le 01/01/1999

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Résumé

Globalization. The most over-used word in business. What does it actually mean for your company? How do you make sense of what the real issues are for global businesses? How can you make your business truly global?

Global companies are local everywhere and foreign nowhere. Easy to say, but hard to do.

Managers need to learn how to handle brands, technologies, information, finance and people, innovatively and on a global scale, without creating stifling bureaucracies. Here is your single source guide to becoming a master of global business.

What's inside-

[Companies] face the pressing need to develop a cadre of managers who can view the new opportunities according to a global mindset' Jean-Pierre Jeannet, p 31

Managers are not born global – they acquire global brains...' Vladimir Pucik, p 147

The days of sustained competitive advantage based on quality, competencies and entry barriers are over' Richard A D'Aveni, p 58

Companies are beginning to turn local corporate governance regimes to competitive advantage' Rory F Knight, p 254

Global presence does not automatically ensure competitive advantage' Vijay Govindarajan & Anil K Gupta, p 42

Featuring the brightest business minds on the biggest global business topics, including- Jacques Horovitz on global retailing, Jean-Pierre Jeannet on global strategy, Donald A Marchand on global IT, Sydney Finkelstein on cross-boarder M&A, Vijay Govindarajan and Anil K Gupta on turning global presence into global success, Alan Rugman on multi-national enterprises, James Brian Quinn on innovation, Jean-Pierre Lehmann on national politics and global business, Rory F Knight on global finance, Michel J Lebas on managing foreign subsidiaries, Bernard Garrette and Pierre Dussauge on strategic alliances, Jean-Paul Larçon on Central Europe, William A Fischer and Dominique V Turpin on China...

As business goes global
Gaining global competitiveness
Techno-world
Creating the global organization
Controlling the global organization
Cross-cultural management and leadership
Reaching the global customer
Navigating the tides of global finance
Good citizenship: business and the state
Regional perspectives

Subject index
Name index
Organization index

Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Financial Times
Parution	01/01/1999
Nb. de pages	368
Format	19 x 24,5
Couverture	Broché
Poids	750g
Intérieur	Noir et Blanc
EAN13	9780273637066
ISBN13	978-0-273-63706-6