Mastering Strategic Management

Tim Hannagan

214 pages, parution le 01/01/2002

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Résumé

Mastering Strategic Management provides a clear and insightful exploration of the complex issues faced by managers today. Organisations face constant change as a result of competitive pressures, political changes, social developments and technological progress. Strategic management is a plan of action to enable an organisation to succeed in this changing world through the dynamic management organisation and leadership of private and public sector companies and institutions.

This book describes and analyses all these issues and explains the process of meeting the needs of an organisation's customers and other stakeholders.

L'auteur - Tim Hannagan

Dr Tim Hannagan has worked in sales and general management for companies in the UK and abroad. He has worked in both the public and private sectors and in further and higher education, including more than ten years as principal and chief executive of a further education corporation.

Sommaire

Plan of the Book
What is Strategic Management?
Strategic Analysis
Strategic Options
Strategic Planning
Strategic Marketing
Strategy for Meeting the Needs of Customers
Strategy for Maintaining a Competitive Advantage
Strategic Management in Different Organisation Cultures
Strategic Leadership
Managing Strategic Change

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Palgrave
Auteur(s)	Tim Hannagan
Parution	01/01/2002
Nb. de pages	214
Format	15,5 x 23,5
Couverture	Broché
Poids	345g
Intérieur	Noir et Blanc
EAN13	9780333927465
ISBN13	978-0-333-92746-5