
Mastering Strategy
Insights From The WorldS Greatest Leaders And Thinkers
Résumé
Up-to-the-minute examples of market-leading
companiesand strategistsin action
Strategy that is both creative and pragmatic is today's
number one competitive edge. It has been the driving force
behind the success of firms, such as McDonald's and
Microsoft, and executives like Sam Walton and Jack Welch.
Mastering Strategy examines best practices and
examples from these and other companies, CEOs, and
academics, and details how executives can benchmark them to
overcome new questions and problems in today's
harder-faster-smarter world.
From achieving market leadership to managing change,
today's business leaders must not only stay atop the latest
trends, but also understand and improve the core issues
that drive their organizations. By distilling scores of
resources into one powerful volume, authors Jeffrey Rigsby
and Guy Greco have produced a guidebook for creating new
and exciting corporate strategy.
Examples include:
- Strategies of corporations such as Nike and Proctor &
Gamble
- Insights of CEOs from Bill Hewlett to Ray Kroc
- Wisdom of thought leaders from Warren Bennis to Robert
Kaplan
-
I. Organization Strategy
- Mission, Vision, and Competitive Advantage- Harley-Davidson and Wal-Mart-Keeping the Tradition Alive!
- The External Assessment-Inside Looking Out
- The Internal Assessment-Dell, Microsoft, Nike, and the Four Seasons Hotels and Resorts
- Execution and Action Plans-The Army Corps of Engineers, The Huntington District-Leaving Nothing to Chance
-
II. Organization Design
- Basic Structure
- Identifying and Leveraging Core Competence
- Information, Systems, and Technology
- Organization Efficiency
-
III. Organization Culture
- Values and Beliefs
- Leadership
- Human Resources Systems
- Organization Character
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Mc Graw Hill |
Auteur(s) | Jeffrey A. Rigsby, Guy Greco |
Parution | 16/01/2003 |
Nb. de pages | 356 |
Format | 16 x 23,5 |
Couverture | Broché |
Poids | 705g |
Intérieur | Noir et Blanc |
EAN13 | 9780071402866 |
ISBN13 | 978-0-07-140286-6 |
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