MBA Admissions Guidebook

From Profile Building to Essay Writing

A.V. Gordon

184 pages, parution le 23/09/2005

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Résumé

'I would definitely buy this book if I were applying again.'

Rodney Bryant, Macquarie Bank, Australia, formerly of Morgan Stanley, New York

Learn all about MBA admissions techniques and skills from an expert!

MBA Admissions Strategy guides candidates through the four most important aspects of a successful, competitive business school application:

Competitive Strategy
Profile Development
Essay Management and
Writing Technique

This lively and accessible new book takes you step-by-step through the process of producing a successful MBA application, with primary emphasis on the essays.

The book outlines a system for candidates to identify the competitive value of their past and construct an application profile and compelling message from this. The book then deals with the typical essay questions that applicants face and shows candidates how to fit their profile message to each question: how to know what to write, which essay to write it in, and how to write it well. Along with specific templates and solutions for improving expression, the book shows readers how to avoid common essay pitfalls.

An essential must-read for all those considering applying for a MBA.

Sommaire

Section One : Strategy for the admissions process
- Marketing to Adcom
- Attributes that count
- Strategy fundamentals
- What goes on after you hand in your application
Section Two : Profile-building tools and techniques
- The profiling project
- Personal profile analysis
- Professional profile analysis
- Positioning, messaging and mapping
Section Three : Essay management
- The MBA essay question archetypes
- Mapping approaches
Section Four : Writing tools and methods
- Principles of better writing
- Idea discipline: outline and structure
- Writing a first draft
- Improving expression: word and sentence stratégies

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	A.V. Gordon
Parution	23/09/2005
Nb. de pages	184
Format	15,5 x 23,5
Couverture	Broché
Poids	304g
Intérieur	Noir et Blanc
EAN13	9780335218905
ISBN13	978-0-335-21890-5